The Influential Personal Brand Podcast

Will Guidara shares his concept of 'unreasonable hospitality' and the power of creating extraordinary experiences. He discusses making people feel special, improving guest experiences through creative touch points, and identifying and updating touch points in customer experiences. They also discuss the book 'Unreasonable Hospitality' and ways to connect with the author.

Navigating cancellations can be tricky. Today’s conversation is all about the role of your cancellation strategy in supporting client retention. Tune in to hear some of our post-show thoughts following an extremely enriching conversation with retention expert Shana Lynn. From understanding why people cancel, to starting with the beginning in mind, and more, this episode is short, but mighty. If you have a community or a membership in which retention is a key driver, this is a conversation for you! 

This episode is all about community and retention. It doesn’t matter who you are, this message is for you! Joining us to explore this super important, universal topic is Shana Lynn, a podcast host, speaker, and consultant with more than ten years of experience in retention. Tuning in, you’ll hear all about Shana’s college thesis that got her on stages across the country, her experience at Vanderbilt Medical Centre, and being handpicked to work for Stu McClaren. We unpack what it really means to have strong retention systems in place, personal touches in a digital world, and the ongoing nature of the job of selling. We discuss how to structure your cancellation procedure, three things every client should believe at the end of your onboarding process, and four key elements to a thriving membership community. Join us today to hear all this and more!  

Money is a topic that is just not talked about enough – how to make it; save it; invest it; wisely spend it; and keep it.  So we were thrilled when we got the chance to sit down with Rob Luna recently, and he made some powerful, life-changing observations that we’d like to share with you today. We distilled Rob’s message into 5 key points that will enable you to become more financially secure as an entrepreneur. We discuss how being debt-free leads to freedom, why you should always be your number one investment, how “boring” can also be a good thing, and the power of choosing abundance over scarcity. We also learn about helping others to make money, and how this can lead to a boomerang effect of profit for you.  

One of our favorite things to do is speak with clients who have expertise relevant to the Influential Personal Brand community. In today’s episode, we speak with Rob Luna, a distinguished wealth strategist and CEO of Real Talk Capital, about tax and financial strategies for personal brands. Rob’s mission is to help people build, grow, protect, and enjoy their wealth. His experience and dedication to financial success make him a valuable resource for those seeking financial guidance and security. In this conversation, Rob unpacks the various strategies that personal brands can leverage to reduce their tax liability and secure a reliable source of future income. From retirement planning to fixed-income and dividend-paying stocks, we cover everything personal brands need to know! Rob explains the types of assets personal brands should focus on for long-term investment and how to supplement your income by buying other businesses. To gain insight into the range of financial products suitable for personal brands, why long-term investment is an indispensable part of your financial journey, vital steps to formulate an effective investment approach, and more, be sure to tune in and take charge of your financial future today with Rob Luna! 

There’s more than one way to become a highly paid professional speaker. But what are the best paths to success? And how do you choose what’s right for you? In today’s special recap episode, AJ takes us through her top takeaways from her conversation with Shawn Hanks, CEO of Premiere Speakers Bureau. We find out about the three non-negotiables for becoming a highly paid professional speaker, before taking a closer look at how to hone your craft, the evergreen speaking categories you should be aware of for exponential growth, and how to tailor your niche content for a new category, empowering you to have substantial increases over time. AJ also covers why having an excellent video is crucial for speakers, how to go about creating a phenomenal reel out of your footage, what you need to include in your press kit, and a whole lot more. To hear all of AJ’s insights on this fascinating topic, press play now! 

Are you a talented speaker looking to advance your career, but unsure of how to take the next steps and scale up? Then look no further than today’s conversation with Shawn Hanks, CEO of Premiere Speakers Bureau (PSB) – a company that has spent over 25 years successfully partnering leading speakers with satisfied clients. Tuning in, you’ll hear Shawn unpack everything you need to know about the dynamics of working with bureaus, along with a host of practical tips for aspiring speakers. We explore the nuances of choosing your content as a speaker, what to consider when it comes to trending topics, and how you can tailor your content to suit the market. Our conversation also covers essential assets for speakers looking to land top gigs, including a detailed breakdown of what to consider when putting together a preview reel — like getting audience reaction shots — and how to tailor keynote descriptions for different industries. For a comprehensive overview of what speakers bureaus are all about, plus Shawn’s actionable advice and top strategies, be sure to tune in today!

There is a guiding principle for wealth accumulation and financial prosperity that says money loves speed. Take a moment to reflect on that. Money tends to grow faster when it’s put to work quickly, and people are almost always willing to pay more for speedier results! Today, we expand on our recent episode with Jay Baer, titled ‘The Time to Win with Jay Baer’. Join Rory as he shares his key takeaways from that conversation, including a powerful question to ask yourself to help you make more money, get more referrals, and become more well-known. Tuning in, you’ll learn about the concept of the fast pass and why you should be making a time promise, especially one you can overdeliver on. For more insightful tips to help you make more money by using speed as a competitive advantage, don’t miss this episode! 

Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you’ll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast passes in business, and finding the perfect balance of speed. We delve into the relationship between responsiveness and respect before discussing the importance of under-promising and over-delivering. Finally, Jay tells us all about his work in the tequila space and where we can find out more. To hear all of this and so much more, press play now! 

Welcome to the recap of our conversation with the author and CEO of Copper Books, Allison Trowbridge about why an author is also an entrepreneur. In this episode, we discuss why this is the golden age of publishing, why it is easier than ever before for anyone to write a book, and more! We even delve into why being an author automatically makes you an entrepreneur before being reminded that writing a book is a calling. In the previous episode, Allison likened the three ways to publish a book to business moves, and today, we recap those. Finally, we talk about the importance of falling in love with the process, not just the highs. Thank you for listening!