When Will Guidara decided to serve a two-dollar hot dog in his four-star New York restaurant, his life was changed forever. This move to create a personalized street food experience for out-of-town customers earned such a positive reaction that Will began to practice "unreasonable hospitality" full-time, seeking out new and creative ways to create extraordinary experiences. His national bestseller, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, details the service and leadership lessons he’s learned throughout his restaurant career, and in today’s episode, he shares surprisingly simple ideas to help you craft memorable moments centered on human connection, no matter what business you're in. As founder of the creative hospitality agency Thank You and host of the Welcome Conference, Will also has some practical advice for business owners that will make you reconsider your definition of hospitality and transform your approach to customer service. Join us as we explore the importance of the daily huddle, why crazy generosity doesn’t need to cost a lot, what Will means by “one size fits one,” and more!