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The Influential Personal Brand Podcast

Latest episodes

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Oct 31, 2023 • 38min

How AI will reshape Customer and Member Experience with Pat Flynn

AI might be all the rage right now, but in keeping up with all the latest advancements in this field it is important not to lose sight of the power of real, human connection. That is the opinion of today’s guest, Pat Flynn, a serial entrepreneur, best-selling author, creator, and founder of SPI (Smart Passive Investment) Media. Pat is a truly multi-talented individual and in today’s conversation, he shares his expertise on a range of subjects from podcasting to Pokémon. Tuning in you’ll hear Pat share the details of his podcasting journey, starting back in 2010, and how he aspires to create content that can serve as a gift to his audience. He goes on to unpack his expansion into YouTube and the staggering success of his Pokémon channel, Deep Pocket Monsters, which he started during the pandemic as a way to bond with his son. At this point, the channel has accumulated almost 200 million views and we hear from Pat about how he’s applying lessons from entrepreneurship to further leverage the success of this channel. Our conversation also touches on his work as an advisor for various SaaS companies, his opinions about AI, and why he believes that micro-communities are the future. Today’s conversation is jam-packed with actionable advice and powerful insights, so be sure to tune in to hear everything that Pat has to share!
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Oct 27, 2023 • 12min

Hidden Perks of Podcasting | Carli van Heerden Episode Recap

In the previous episode, we spoke to Carli van Heerden, CEO and Founder of We Edit Podcasts, about what it takes to start your own podcast and the ins and outs of podcast production. In this recap episode, we highlight the main takeaways from our conversation with Carli, with a focus on the hidden benefits of creating and hosting your own podcast. From continuous learning and expert exposure to the art of audience growth through diverse content, we'll unravel the perks of hosting versus being a guest, and how podcasting allows you to target a niche audience like never before. Discover how hosting can be a dynamic tool for business outreach and client connections, and why podcasting is a potent sales technique. To discover how to leverage the hidden perks of creating and hosting your own podcast, tune in now! 
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Oct 24, 2023 • 40min

Podcasting - Behind the Scenes Edition with Carli van Heerden

How do I get started in podcasting? If I do start a podcast, what can I do to make sure it succeeds? These are just some of the common questions we hear regarding podcasts, so we thought it would be a great idea to do a podcast about podcasting! Here to help answer these questions and guide us through the podcasting landscape is Carli van Heerden. Carli is the CEO and Founder of We Edit Podcasts, a company that specializes in providing comprehensive podcast production services. Their primary focus is to simplify the podcasting process for their clients, reduce the overhead involved, and help podcasters publish their content quickly with the support of a professional team. In our conversation, we explore how to turn your podcasting dreams into reality and uncover the basics of podcast production. Learn how We Edit Podcasts was borne from her own need for podcast production and how podcasting has changed over time. Get a behind-the-scenes look at what it takes to put a podcast together, from editing the audio to being the host, we cover the entire process. Learn the essentials of podcasting success as Carli demystifies the biggest challenge in the game and what pitfalls to avoid. Explore the hidden perks of hosting and gain valuable insights from Carli's trade secrets. Plus, learn about the exceptional production services offered by We Edit Podcasts. Whether you are a podcaster or someone who wants to be a podcaster, this episode is for you! Tune in and learn the secret sauce of podcasting with expert Carli van Heerden! 
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Oct 20, 2023 • 28min

3 Ways to Set Yourself Up for a Miracle

Learn how to set yourself up for a miracle by asking for one, taking actionable steps, and exposing yourself to miracles. Explore the importance of faith, discipline, and surrounding yourself with believers. Take the first step towards your goals and be open to receiving miracles in your life.
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Oct 17, 2023 • 32min

Having a Miracle Mentality with Tim Storey

Different, better, and more magical, whether due to faith or what is innately in you, our guest today wants to encourage you to step out into who you are supposed to be and open yourself up to the supernatural realm because it is wonderfully powerful. Today, we welcome to the podcast Tim Storey. Tim is an acclaimed culture-influencing thought leader, life strategist, author, speaker, and counselor. Known for his insight and coaching among high-profile individuals who find themselves in a place of personal recovery and discovery, he has been labeled as the Original Comeback Coach. And he is here today to talk about having a Miracle Mentality, which also happens to be the title of his new book! We dive into what it means to have a miracle mentality, how to manage expectations, and what that requires, and he shares his insights into how you can discern the voice of God in your life. We talk about aligning to your assignment, tapping into and accessing a miracle mindset, and then Tim shares the steps of a comeback. He’s an example of someone who is unashamedly owning the gift and life that God has given him and wants to empower you to take on a miracle mindset, because, your mindset is ultimately yours to set. For all this, and so much more, don’t miss out on this episode. Start listening now.  
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Oct 13, 2023 • 18min

How To Attract Your Top Customers | Tom Schwab Recap Episode

In the entrepreneurial community, there are plenty of conversations being had on the topic of other people’s money, but when it comes to other people’s platforms there is so much that is being left unexplored. For today’s special recap episode, AJ revisits her phenomenal conversation with Tom Schwab to share her thoughts and elaborate on his most illuminating insights. She unpacks some of the top reasons why you should consider not taking other people's money, but instead, leverage their platforms and explains how this can help you attract your top customers when you can’t afford expensive marketing strategies. You’ll also learn why you don't need to be visible everywhere, how to connect with your clients, and why partnering with someone you have a trusted relationship with can be such a powerful catalyst. To learn more about the power of borrowed audiences and how to attract top customers, be sure to tune in for this informative recap!
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Oct 10, 2023 • 44min

How Digital Marketing Could Be Destroying Your Business with Tom Schwab

Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, discusses how digital marketing can harm your business. They explore misconceptions about marketing and sales, choosing the right online presence, understanding and targeting the right audience, maximizing the impact of podcast interviews, and leveraging other people's platforms for exposure and leads.
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Oct 6, 2023 • 20min

Turning a Book into a Big Business

We are back with a special recap of our interview with Scott Jeffrey Miller. What an inspirational story to hear, it’s not about fame, it’s not about notoriety, it’s about impact. To be able to hear the journey of how they took Franklin Covey to become a $300 million public company, was truly amazing. Today we share three things, two that we 100% agree with and one that we don’t. The first two are secrets imperative to growing your company, and principles we fully implement at Brand Builders and educate our clients on. If you're eager to discover insights on how to expand your company to $300 million, and why we disagree with Scott Jeffrey Miller on a particular point, then don’t miss this episode! Tune in now.  
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Oct 3, 2023 • 41min

How to Build a $300 Million Training Company with Scott Jeffrey Miller

On our show today is Scott Jeffrey Miller, a twenty-five-year FranklinCovey associate, serving as the Chief Marketing Officer and Executive Vice President of thought leadership. He is the host of On Leadership With Scott Miller, the world’s largest weekly leadership podcast, and CSuite Conversations with Scott Miller. Scott is also the co-founding partner at Gray+Miller, a speaking, literary, and talent agency. As you join the conversation, you’ll hear from Scott about what led to his recruitment by Franklin Covey, his account of the transition of the company from being privately held to becoming publicly traded, and how the business model changed as a result of the acquisition. We also discuss the influence of a foundation built on successful books, Dr. Covey's humility, and his stepping out of the way, and Scott highlights pivotal marketing strategies and the mantra at Franklin Covey. To delve deeper into Scott's insights on the viability of embracing and integrating personal and corporate brands, and more on how to build a $300 million training company, make sure to listen in now.  
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Sep 29, 2023 • 16min

Use Your Existing Customer Base to Double Your Business | Nikki Nash Episode Recap

The interview with Nikki Nash was truly insightful, as she provided fantastic tips for doubling your business in 12-18 months, including 5 Must-Haves for 7-Figure business owners, so be sure to go back and check out our interview with Nikki. In this special recap episode, AJ takes us through three key concepts to take full advantage of your existing clients. To find out how you can grow your business by selling new programs and services to existing clients, focusing on retaining your current clients, and generating referrals from your existing client base, be sure to start listening now! 

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