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The Influential Personal Brand Podcast

Latest episodes

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Jul 14, 2023 • 16min

How To Find Your People

Inspired by our conversation with Phil Treadwell, this episode centers on social media, human interaction, and how this relates to finding our people and building our personal brands. Tuning in, you’ll hear about social media as a tool for business and why we need to question why our audiences go online and how they’re using these platforms. AJ talks about what she learned from the book Find Your People by Jennie Allen, the importance of commonalities for forming natural connections, and how this plays out on social media. Tune in today to learn how to differentiate yourself from your competition by letting people get to know you. 
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Jul 11, 2023 • 42min

How To Build Your Brand In the Mortgage and Real Estate Industry with Phil Treadwell

Mindset coach and national speaker, Phil Treadwell, discusses how to build your brand in the mortgage and real estate industry. Topics include leveraging educational social media content, solidifying referrals, recommended platforms, finding the right balance between personal and business content, the importance of having a website, taking online interactions offline, and diversifying income streams.
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4 snips
Jul 7, 2023 • 26min

Two Customer Service Secrets That Will Grow Your Sales

Today on the Influential Personal Brand Podcast, we are recapping our discussion with Brittany Hodak about creating superfans and sharing two revenue-growing customer service secrets with you! Be sure to tune in to hear all about why you want to have secret service, not customer service, how to anticipate your clients' needs, and so much more! Giving unexpected gifts at unexpected times tailored to your clients and being ahead of the needs of your clients will set you apart from everyone else and in this episode, we give you the keys to achieving both of these tricks. Find out why your clients’ wins are your wins by pressing play now! 
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Jul 4, 2023 • 39min

Creating Superfans with Brittany Hodak

Did you know that creating superfans of your personal brand is the key to long-lasting success? Joining us today on the Influential Personal Brand Podcast is our friend, Brittany Hodak, to tell us all about her new book, Creating Superfans: How to Turn Your Customers into Lifelong Advocates. Brittany is a marketing and customer service expert, keynote speaker, and author. In this episode, she shares her definition of what a superfan is, what the ladder to ‘superfandom’ entails, and some of the mistakes most companies make. You’ll also gain some insight into Brittany’s game-changing CX system, the SUPER Model, and how you can use the tools she provides to create superfans and build a successful brand. All of these things are outlined in detail in her book and, if you stay tuned, she even offers us a special link to get the first four chapters for free! You won’t want to miss out on this incredibly informative episode, so go ahead and hit play now. 
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Jun 30, 2023 • 17min

Simple Steps to Grow and Scale

If you are starting your coaching journey or you’ve been on it for a while, in this recap episode, we discuss our key takeaways from our interview with Andy Bailey on how to scale your coaching practice. We discuss the importance of understanding your motivation for scaling and the various costs involved, including financial, resource-related, time, and effort. You’ll learn about why you should allow your practice to grow organically and in response to demand, the importance of gaining clarity on shaping your culture, and how to optimize your people acquisition process. We also talk about price setting, why you may need to raise your prices, and strategies to establish recurring revenue streams. Join us as we distill these invaluable lessons, empowering you to make informed decisions and chart a successful path toward scaling your coaching practice! 
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29 snips
Jun 27, 2023 • 41min

Scaling Your Coaching Practice with Andy Bailey

If you are a coach, consultant, trainer, speaker, author, or expert who wants to scale your coaching practice, then this episode is for you! Andy Bailey is a renowned serial entrepreneur, speaker, and constant adventurer who has built two successful coaching businesses, Petra Coach and Boundless. Today he joins us to share insights from years of experience and breaks down the top three things he believes business owners need to do to grow and scale. You’ll learn about nurturing personal growth within your team, mastering sales and marketing, and the importance of profitability. You’ll also hear about Andy's own mistakes, gain valuable tips on how to hire and maintain top talent, and hear why you should probably raise your prices. Don't miss this opportunity to unlock the secrets to building and sustaining a thriving coaching business! 
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8 snips
Jun 23, 2023 • 28min

How to Break Free from Being Busy

After our conversation with Dan Martell, in which he laid out his plan for buying back your time, we wanted to double down on this concept and underline some of the most important steps that you can take as an entrepreneur to escape the traps of busyness and overwhelm. Following on from the themes in our chat with Dan, Rory shares some of the complementary ideas from his second book, Procrastinate on Purpose, and how they relate to Dan's message. The power of time multiplication can make a world of difference to business owners and their success, and by tuning today you will hear about the three biggest concepts for moving the needle in the right direction. As always, mindset is a key component, and in order to behave like a multiplier, we need to think like one! So if you want to learn about escaping urgency, building systems, time arbitrage, hiring smartly, and the 10-80-10 rule, make sure to listen in with us! 
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21 snips
Jun 20, 2023 • 43min

How to Build Your Own Media Production Team with Dan Martell

Today we welcome to the show angel investor, influencer, YouTuber, thought leader, bestselling author, and standout entrepreneur, Dan Martell! After founding, scaling, and exiting three tech companies in ten years, Dan dedicated himself to coaching work, publishing his book, Buy Back Your Time, and starting the SaaS Academy. Dan focuses his energy on working with SaaS founders to help them break through the limitations on their business growth and success, and in today's conversation we get to hear all about his central idea of maximizing time. Dan goes into his perspectives on media in the entrepreneurial sphere, delegating outcomes not tasks, and creating the right kind of feedback loops. We also hear from Dan about the importance of communication and the steps he has taken in his work to become a world-class communicator. So if you want some strong motivation from a massively successful coach and entrepreneur, press play now and hear it all! 
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Jun 16, 2023 • 15min

How To Get Your Brand Protected

In the context of so many recent changes in technology and business, entrepreneurs and brand leaders need to stay abreast of what keeps their companies and ideas safe. In this recap episode, AJ goes over the biggest lessons that Heather Pearce Campbell shared during our recent chat with her. The focus of the conversation with Heather was the legal steps that are vital for any business to take, and here, AJ covers a few of these that stood out. You can expect to hear some insight into intellectual property considerations, the different types of agreements and their legal requirements, and all about legal entity structure. So make sure to tune in and also listen to our full episode with Heather if you have not already! 
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Jun 13, 2023 • 52min

What You Need Legally To Protect Your Personal Brand with Heather Pearce Campbell

Some of our episodes are so foundational and important that they can apply to all of our listeners, no matter what niche of online business and personal brand building you occupy. Today's conversation about legal protection with the amazing Heather Pearce Campbell is one of these! Heather is a powerhouse attorney, legal coach, mother, and a whole lot more, and in this chat, we get to cover some of the most pressing issues that entrepreneurs need to be aware of. We talk about copyrights and trademarks, different types of agreements and contracts, and everything in between. As Heather points out, this is such a vital part of a business but is often neglected, which happens for a variety of reasons. So if you want to put your concerns to rest, or just brush up on where you should be focusing your energy, join us to hear Heather simplify the often complex legal side of your business. 

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