In the previous episode, we spoke to Carli van Heerden, CEO and Founder of We Edit Podcasts, about what it takes to start your own podcast and the ins and outs of podcast production. In this recap episode, we highlight the main takeaways from our conversation with Carli, with a focus on the hidden benefits of creating and hosting your own podcast. From continuous learning and expert exposure to the art of audience growth through diverse content, we'll unravel the perks of hosting versus being a guest, and how podcasting allows you to target a niche audience like never before. Discover how hosting can be a dynamic tool for business outreach and client connections, and why podcasting is a potent sales technique. To discover how to leverage the hidden perks of creating and hosting your own podcast, tune in now!