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The Influential Personal Brand Podcast

How Digital Marketing Could Be Destroying Your Business with Tom Schwab

Oct 10, 2023
Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, discusses how digital marketing can harm your business. They explore misconceptions about marketing and sales, choosing the right online presence, understanding and targeting the right audience, maximizing the impact of podcast interviews, and leveraging other people's platforms for exposure and leads.
43:36

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging other people's platforms, such as appearing as a guest on podcasts, can bring exposure and attract new leads, making it a valuable tool for personal branding.
  • Personal brands should prioritize delivering value to the market before focusing on building a massive platform, and market research and listening to customers' preferences are essential for understanding where the target audience gathers and consuming content.

Deep dives

Leveraging Other People's Platforms for Success

Leveraging other people's platforms can be more valuable than leveraging other people's money. By tapping into established audiences and making guest appearances on podcasts, personal brands can reach a wider audience and gain exposure. Building a solid reputation and establishing relationships with influential people is essential for success. Podcasting can be a powerful tool for personal branding, as it allows hosts and guests to showcase their expertise, connect with listeners, and build relationships. Consistency, quality conversations, and repurposing content are key to improving podcasts. Slowing down, mirroring the pace of the conversation, and listening to the game film (reviewing interviews) help refine interviewing skills and make podcasts more engaging. It is also important to remember that podcasts are a more intimate medium that allows listeners to connect with hosts on a deeper level.

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