

How Digital Marketing Could Be Destroying Your Business with Tom Schwab
Oct 10, 2023
Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, discusses how digital marketing can harm your business. They explore misconceptions about marketing and sales, choosing the right online presence, understanding and targeting the right audience, maximizing the impact of podcast interviews, and leveraging other people's platforms for exposure and leads.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Challenging the Effectiveness of Digital Marketing and the Importance of Selectivity in Marketing Efforts
02:33 • 4min
Exploring Digital FOMO and Determining the Right Online Presence
06:08 • 3min
Understanding and Targeting the Right Audience
08:52 • 10min
Maximizing the Impact of Podcast Interviews
19:06 • 14min
Leveraging Other People's Platforms
33:03 • 6min
Explore Different Podcasts and Learn Valuable Lessons
39:01 • 4min