10min chapter

The Influential Personal Brand Podcast cover image

How Digital Marketing Could Be Destroying Your Business with Tom Schwab

The Influential Personal Brand Podcast

CHAPTER

Understanding and Targeting the Right Audience

The speakers emphasize the need to ask 'who' instead of 'what' when identifying the audience for a business, highlighting the value of gathering insights directly from customers through quality conversations. They discuss the importance of meaningful conversations with best clients and challenge the idea of capturing big fish through marketing funnels.

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