Tom Schwab

In this engaging discussion, Tom Schwab, founder of Interview Valet and a podcast marketing guru, shares transformative insights on AI-powered lead generation. He reveals how tools like ChatGPT are reshaping audience discovery and improving lead quality. Discover strategies for optimizing content for AI, using SparkToro for audience insights, and cultivating storytelling techniques that resonate with both humans and bots. Tom emphasizes the importance of clarifying your target clients and preparing intentional topics to attract and retain high-quality leads.

Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, discusses how digital marketing can harm your business. They explore misconceptions about marketing and sales, choosing the right online presence, understanding and targeting the right audience, maximizing the impact of podcast interviews, and leveraging other people's platforms for exposure and leads.

Tom Schwab, Chief Evangelist Officer at Interview Valet, shares his wealth of knowledge on using podcast interviews for marketing growth. He discusses how AI, especially ChatGPT, has transformed referral traffic, making long-form, authentic conversations more valuable. Schwab emphasizes the need for businesses to be clear about their services to boost discoverability. He also highlights the significance of building trust through consistent brand voice and engaging content, advocating for genuine interactions that resonate with both AI and audiences.