Tom Schwab

Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, discusses how digital marketing can harm your business. They explore misconceptions about marketing and sales, choosing the right online presence, understanding and targeting the right audience, maximizing the impact of podcast interviews, and leveraging other people's platforms for exposure and leads.

Tom Schwab, Chief Evangelist Officer at Interview Valet, shares his wealth of knowledge on using podcast interviews for marketing growth. He discusses how AI, especially ChatGPT, has transformed referral traffic, making long-form, authentic conversations more valuable. Schwab emphasizes the need for businesses to be clear about their services to boost discoverability. He also highlights the significance of building trust through consistent brand voice and engaging content, advocating for genuine interactions that resonate with both AI and audiences.

Tom Schwab, the Chief Evangelist Officer at Interview Valet, discusses the transformative power of podcasting in marketing. He highlights how AI, like ChatGPT, is reshaping how businesses are discovered online through long-form content. Authenticity and clarity in communication are crucial for building trust and increasing visibility. Schwab also emphasizes the rising importance of diverse voices within a company to enhance engagement. The conversation reveals practical strategies for creating impactful content and standing out in a crowded digital space.