The ChatGPT Experiment

Ep 75 - The Power of Being ChatGPT-Searchable With Tom Schwab

Jun 24, 2025
Guest
Tom Schwab
Tom Schwab, Chief Evangelist Officer at Interview Valet, shares his wealth of knowledge on using podcast interviews for marketing growth. He discusses how AI, especially ChatGPT, has transformed referral traffic, making long-form, authentic conversations more valuable. Schwab emphasizes the need for businesses to be clear about their services to boost discoverability. He also highlights the significance of building trust through consistent brand voice and engaging content, advocating for genuine interactions that resonate with both AI and audiences.
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INSIGHT

ChatGPT as Top Referral Source

  • ChatGPT is emerging as a top referral source, providing well-informed and qualified leads.
  • This shift is driven by AI prioritizing long-form, positive, sentiment-rich content like podcasts.
ADVICE

Track ChatGPT Referral Traffic

  • Ask discovery call prospects how they found you to detect ChatGPT referrals early.
  • Use UTM tracking as platforms now consistently tag ChatGPT as a traffic source.
ADVICE

Use ChatGPT to Audit Presence

  • Search your company on ChatGPT to see what information and sentiment AI presents.
  • Ask ChatGPT to tell you the good, the bad, and the ugly about your business for useful insights.
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