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The Influential Personal Brand Podcast

Latest episodes

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26 snips
Jun 9, 2023 • 25min

3 Elements of Mental Toughness

All of the most successful people in the world have cracked the ‘mental toughness code’ and today, we are recapping our chat with Todd Durkin, entrepreneur, speaker, and trainer, discussing the three elements of mental toughness. First, we delve into the three elements and explain how they lead to success. We then discuss how you can increase your discipline, why negative thoughts are dangerous, the place grief has and how it serves you, and so much more! To hear all this and even be introduced to Rory’s brand-new concept, tune in now! 
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Jun 6, 2023 • 35min

Having a High-Performance Mindset with Todd Durkin

Do you want to recapture the mojo you have lost? We want you to do the work to get your mind right and today on the Influential Personal Brand Podcast, we are joined by the incredible personal trainer and high-performance expert Todd Durkin. Following a back injury and some life-changing realizations, Todd began working as a trainer, inspiring athletes to get their minds right. Tuning in, you’ll hear about how Todd has overcome struggles, why you need to take time and listen to ‘whispers’, the importance of positive talk, and so much more! Todd even shares the secret to getting your mind right before explaining why you need someone to hold you accountable and support your goals. If you want to change your life and fix your mindset, this is the episode for you! 
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Jun 2, 2023 • 12min

Redefining Success

Success is difficult to define because it is a subjective and evolving concept influenced by individual values, changing circumstances, external factors, and the multifaceted nature of human life. It requires introspection, self-awareness, and an understanding of one's own priorities and values to arrive at a meaningful definition of success. In this recap episode, we review our interview with entrepreneur and best-selling author Ryan Blair and unpack what success looks like. AJ shares her definition of success and how it relates to time, confidence, and serving others. We discuss the power of being able to walk away, the freedom of time, and why continually paying it forward is vital. To discover the true definition of success, tune in now! 
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May 30, 2023 • 45min

How To Turn Your Job Into Your Calling with Ryan Blair

Turning your job into your calling is a process that takes time and effort. By focusing on your values, building positive relationships, and taking ownership of your work, you can find greater fulfillment and purpose in your job. In this episode, we talk to Ryan Blair, a bestselling author and successful entrepreneur about the secrets to success. Despite growing up in a tough environment and being involved in gang activity as a teenager, Ryan turned his life around and became a thriving entrepreneur, author, and thought leader. In our conversation, Ryan shares his incredible journey from gang member to multimillionaire entrepreneur and discusses the key strategies he used to build an influential personal brand. We delve into how he has been able to turn the personal aspects of his life into a business, crafting the hero in his story, the role of mentors, keeping a healthy balance between your personal and professional lives, embracing your faith, and how God uses clues to guide you. We also dive into his fascination with technology, the ways technology is impacting business, why AI might replace your job but not your calling, AI-powered coaching, and building your business based on purpose instead of profit. Whether you're an entrepreneur, business leader, or aspiring thought leader, you won't want to miss this insightful conversation. 
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17 snips
May 26, 2023 • 23min

Online Marketing Funnel Fundamentals

Marketing automation is an exciting endeavor because it empowers marketers to optimize their processes, deliver personalized experiences, nurture leads, and drive revenue growth. It combines technology, data, and creativity to create efficient, targeted, and impactful marketing campaigns that yield measurable results. In this recap episode, we highlight the key takeaways from our conversation with Lauren Cannon about funnels and marketing automation tools. We dive deep into the fundamental principles and strategies that will help you optimize every stage of your funnel and achieve exceptional business growth. Join us as we uncover the secrets to driving conversions, captivating your audience, and taking your online marketing to new heights. Tune in now and discover the secrets to unlocking unstoppable growth with Rory Vaden! 
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54 snips
May 23, 2023 • 32min

Using Funnels to Drive Revenue Growth with Lauren Cannon

Funnels are a powerful concept in marketing and sales that can help drive revenue and growth. A funnel represents the customer journey from initial awareness to making a purchase or taking a desired action. By optimizing each stage of the funnel, businesses can increase conversion rates and ultimately generate more revenue. In this episode, we are joined by the CEO and Founder of Make It Pretty, Lauren Cannon, to help unpack using marketing automation and funnels to drive revenue growth. In our conversation, we discuss leveraging marketing automation to reach and serve more people, how to incentivize customers, and her approach to closing a deal. We talk about how lead magnets act as a sliding scale of perceived value, building an audience with free coaching, and the best approach for high-value items and services. We also unpack the sweet spot for a product or service launch, the value of email marketing, why you should not rely on evergreen webinars, and more! Join us as we unlock the secrets of using marketing automation and funnels to supercharge your revenue growth with Lauren Cannon! 
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May 19, 2023 • 14min

How To Grow Your Business By Changing The Way You Think: Vinnie Fisher Episode Recap

Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, a full-service accounting firm that goes beyond basic bookkeeping and offers outsourced finance and accounting services for eCommerce and technology companies. In our recent conversation with Vinnie, we learned about some of the differences between growth and scale, the mindset that comes with growing your business and setting good profitability goals, and whether or not you should even be thinking about scaling right now. In this recap episode, we share our highlights, key takeaways, and reflections on how you can grow your business by changing the way you think, plan for healthy growth while keeping an eye on profits, and so much more! Tune in today. 
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May 16, 2023 • 41min

Building a Profits and People First Mindset with Vinnie Fisher

Many entrepreneurs and business owners struggle with proper growth and scaling strategies for their companies. While there are a few critical areas that usually hold a business back from scaling effectively, today’s guest believes that it starts with the mindset of the CEO at the helm. Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, our bookkeeping, fractional CFO, tax strategy, and all-things-accounting firm. You could even say that Fully Accountable serves as the financial department for the Brand Builders Group! A lawyer by training, Vinnie practiced tax and business law for a decade before leaving the field in 2007 to pursue entrepreneurship full-time. Tuning into today’s episode, you’ll gain some insight into Vinnie’s career journey and learn about the difference between growth and scale, the mindset that comes with growing your business and setting good profitability goals, and whether or not you should be thinking about scaling right now. If you’re in a season of your life where you want to grow but you’re not sure where to start, this is the episode for you! Join us as Vinnie shares tips and practical advice that will help you build a profits- and people-first mindset and skyrocket in all areas of your life, leadership, and business. 
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5 snips
May 12, 2023 • 31min

My 3 Favorite Email Marketing Tips

Discover the power of email marketing and how to monetize an audience. Learn practical tips on broadcast, long-term nurture sequences, and RSS email. Control email opt-outs and engage with your audience through marketing automation. Connect with the podcast team for more business resources.
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5 snips
May 9, 2023 • 44min

Advanced Email Marketing Strategies with Nathan Barry

Nathan Barry, Founder of ConvertKit, discusses advanced email marketing strategies including warming up an email list, engaging different mailing list segments, nurturing customers, and building a referral system. He also explores the convenience and speed of building automated marketing campaigns with ConvertKit, as well as turning content into a flywheel for creators.

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