Building Your Consulting Practice by Positioning Your Expertise
Nov 10, 2023
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This recap episode explores the steps to building a consulting practice by leveraging expertise. It discusses the concept of expertise, the importance of narrowing focus, and how being an expert increases value. It also emphasizes the consequences of saying yes to the wrong opportunities and the impact of expertise on conversation.
Positioning your expertise is crucial when building a consulting practice, as focusing on a narrow area of expertise rather than being a generalist leads to natural and fulfilling work.
Having a narrow focus on a particular topic allows individuals to provide more value, offer valuable insights, and attract clients seeking true expertise.
Deep dives
The Importance of Positioning Your Expertise
One key idea discussed in the podcast is the importance of positioning your expertise when building a consulting practice. The hosts emphasize that it is crucial to focus on a narrow area of expertise rather than being a generalist. By saying yes to the wrong things for too long, individuals risk becoming known for something they don't want to be known for, which can lead to burnout and exhaustion. The hosts highlight that when people stay in their lane of expertise, work feels natural and fulfilling, as they have deep knowledge and passion for the subject.
The Power of a Narrow Focus
The podcast highlights the power of having a narrow focus on a particular topic. By narrowing their focus, individuals not only have more to say but also provide more value. The hosts share personal experiences of how focusing on a specific area of expertise gives them confidence and allows them to offer valuable insights to others. They stress that being a generalist only allows for saying a little about a lot, while being an expert enables saying a lot about a little, which attracts clients seeking true expertise.
Building a Reputation as an Expert
The podcast encourages individuals to build their consulting practice by establishing themselves as experts in a specific field. The hosts explain that this involves aligning branding, conversation, clients, and services with a narrow focus. They emphasize that being a solo entrepreneur with a small firm does not hinder success, as expertise and reputation matter more than size. By positioning themselves as authorities, individuals can charge higher fees, have fewer clients, and have more time to pursue their passions.
In the previous episode, we spoke to author and speaker, David Baker, about the steps to positioning yourself as an expert in your field. Using the insights gained from our conversation with David, in this recap episode, we unpack the steps to building your consulting practice by leveraging your expertise. We delve into the concept of expertise, how to avoid being a generalist, and why you should narrow your focus. We uncover what it means to be a true expert in your field and why this distinction can be a game-changer for your career. Gain insights into how being an expert increases your value, the main difference between a generalist and an expert, why it is okay to say no, and much more. To discover how to redefine your path and transform from generalist to expert, tune in now!
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