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The Influential Personal Brand Podcast

Building Your Consulting Practice by Positioning Your Expertise

Nov 10, 2023
This recap episode explores the steps to building a consulting practice by leveraging expertise. It discusses the concept of expertise, the importance of narrowing focus, and how being an expert increases value. It also emphasizes the consequences of saying yes to the wrong opportunities and the impact of expertise on conversation.
16:08

Podcast summary created with Snipd AI

Quick takeaways

  • Positioning your expertise is crucial when building a consulting practice, as focusing on a narrow area of expertise rather than being a generalist leads to natural and fulfilling work.
  • Having a narrow focus on a particular topic allows individuals to provide more value, offer valuable insights, and attract clients seeking true expertise.

Deep dives

The Importance of Positioning Your Expertise

One key idea discussed in the podcast is the importance of positioning your expertise when building a consulting practice. The hosts emphasize that it is crucial to focus on a narrow area of expertise rather than being a generalist. By saying yes to the wrong things for too long, individuals risk becoming known for something they don't want to be known for, which can lead to burnout and exhaustion. The hosts highlight that when people stay in their lane of expertise, work feels natural and fulfilling, as they have deep knowledge and passion for the subject.

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