This episode of The B2B Content Show features Howie Chan, branding consultant and specialist and host of the Healthy Brand podcast.Howie shares his journey from STEM cell scientist to brand strategist, and explains how his Healthy Brand Consulting business works. He also explains why he chose a podcast as a way to market himself, and why podcasting is a great tool for B2B companies.Highlights:Howie's journey from STEM cell scientist to brand strategist How podcasting can help B2B companies stand out The value of relationships in business How to repurpose podcast contentLearn more about Healthy Brand ConsultingConnect with Howie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses.Highlights:The conventional wisdom of avoiding jargon in content to not confuse or annoy your audienceThe benefits of using jargon strategically to engage your audienceUsing jargon in a B2B context, and how it depends on your audience and the stage of the funnelThe importance of making your audience feel like an educated consumerLearn more about Andigo New MediaConnect with Andrew on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.Highlights:Using brand journalism to educate and inform people about the world in which the brand operates.Exploring how brand journalism works in the B2B world.Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issuesLearn more about FrequenceConnect with Jason on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.HighlightsWhat is a content launch and how does it differ from product launchesHow to make content more “launchable”How to involve partners in content launchesThe importance of timing when it comes to launching contentLearn more about SprigConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere was joined by Sarah Moore, Chief Marketing Officer at Beekeeper. Sarah shared her insights on the power of storytelling in B2B marketing and gave examples of how Beekeeper is using storytelling to effectively engage with their customers.Why storytelling is a fundamental way of doing great marketing in B2BHow to tell stories about your customer and their challengesHow Beekeeper uses storytelling to educate their customers about the problem of frontline disconnect and to share customer success stories.Using video is a powerful medium to tell stories.Learn more about BeekeeperConnect with Sarah on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.Highlights:How humanized content resonates more with audiencesThe three attributes of a great content experience: Connected, Engaging, and RelevantBeing transparent with quantitative elements of content to build trustGenerative AI can be used for content creation, but must be used responsiblyLearn more about Tendo CommunicationsConnect with Kim on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a strong one, and how to develop a unique value proposition.Highlights:What a value proposition is and why it mattersHow to identify what your business is already known forWho is your customer and what do they actually want and needHow to brainstorm for ideas for your unique value propositionLearn more about Crème BrandsConnect with Kathryn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing to content marketing, how they've been able to use content to drive business results, and the different channels they use for content marketing, including social media, video, and a soon-to-be-launched podcast.Highlights:Cardata's transition from traditional marketing to content marketing How content marketing has been able to drive business resultsThe importance of working with other divisions to prove content's valueThe advantages of content marketing compared to PPCLearn more about CardataConnect with Torben on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.Highlights:• Content is “the kingdom”, not just the domain of content marketing teams• The importance of collaborating with other teams can provide valuable insights and stories• Customer success teams can offer deep expertise in the problem space• How sales teams can be valuable partners in content distributionLearn more about ConstructorConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.Highlights:The impact of having a lean marketing team and the need for a collaborative approachThe importance of setting writers up for successThinking like a journalist when creating contentThe need for C-suite buy-inLearn more about Revelant WritingConnect with Julie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.