How to use jargon strategically w/Andrew Schulkind

In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses.

Highlights:

• The conventional wisdom of avoiding jargon in content to not confuse or annoy your audience
• The benefits of using jargon strategically to engage your audience
• Using jargon in a B2B context, and how it depends on your audience and the stage of the funnel
• The importance of making your audience feel like an educated consumer

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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