On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a strong one, and how to develop a unique value proposition.
Highlights:
- What a value proposition is and why it matters
- How to identify what your business is already known for
- Who is your customer and what do they actually want and need
- How to brainstorm for ideas for your unique value proposition
Learn more about Crème Brands
Connect with Kathryn on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing