B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Brand Journalism w/Jason Avant
This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer. Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.
Highlights:
- Using brand journalism to educate and inform people about the world in which the brand operates.
- Exploring how brand journalism works in the B2B world.
- Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.
- How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issues
Learn more about Frequence
Connect with Jason on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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