On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.
Highlights
- What is a content launch and how does it differ from product launches
- How to make content more “launchable”
- How to involve partners in content launches
- The importance of timing when it comes to launching content
Learn more about Sprig
Connect with Matt on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing