On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.

Highlights

• What is a content launch and how does it differ from product launches
• How to make content more “launchable”
• How to involve partners in content launches
• The importance of timing when it comes to launching content

Learn more about Sprig

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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