Another episode about podcasting?Yessir!It's one of our favorite topics.Because WE know that podcasting brings a TON of marketing value to the table.But YOU may know know that yet. Which is why we keep producing episodes about podcasting.In this episode, Robert Woods III, formerly marketing director at Mathison, now founder of his own company, Woods Ventures, talks about his podcasting journey at Mathison and on his own.We get into lots of interesting and useful stuff, including:--The hardest thing about starting a podcast--The value of podcasting as a content engine--The value of podcasting as a networking tool--Strategies for growing your audienceIf you've been thinking about starting a show or are in the early stages of planning one, you'll find a lot of great stuff in this episode!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In the classic movie The Graduate, recent college grad Benjamin Braddock (played by Dustin Hoffman) gets some advice about his future from one of his parent's friends."I just wanna say one word to you," the man says, "Plastics."If The Graduate were remade today, "Plastics" might be replaced with "Prompt engineer."Because, for content marketers, as we all know, generative AI is here and getting more pervasive and powerful by the moment.Basically, if you wanna succeed in the brave new world of content marketing, you're going to have to learn to not only live with AI but learn to marshal it.In this episode I had a really great discussion about all things AI with Sid Ewing, VP of Marketing at Xola. Things like:--The biggest challenges generative AI poses for content marketers--How learning to prompt AI can supercharge writing--Why AI writing is just OK when left to its own devices--Where all of this is headed If you're fascinated by AI and eager to learn as much as you can, this episode is worth a listen!  The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Buyers buy when they wanna buy.Not when you want them to buy.Not when you really NEED them to buy.Your prospects buy only when they're good and ready, on their own timescale.Hence the necessary evil of content marketing.BUT ...If you had some clues, some signals that an ideal prospect was in the market, maybe, just maybe, you could create and distribute content more strategically and see better marketing ROI.In this episode, Frederik Hermann, VP of Digital Marketing at Beekeeper, goes deep into his system for getting better buyer intent signals.If it's in your interest to know more about buyer behavior and intent, this one is a must listen!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

When's the last time you read a case study that really grabbed your attention. That after you read it you were like, wow, that was super interesting and insightful?Maybe ... never?Because most case studies ... how to put this nicely? They don't necessarily suck. They're just ... OK. Kinda boring. All the same. Nothing special. Which is kind of a problem, since you definitely want prospects to be blown away by your case studies, right?In this episode, Julian Lumpkin, founder and CEO of SuccessKit, a firm that helps you produce amazing case studies, drops some heavy duty knowledge bombs about how to create kick-ass case studies.We dive deep into what makes most case studies kinda dull and what it takes to create case studies that cut through the noise and really deliver the goods, such as:--Why focusing too little on the problem you solve and too much on your solution is NOT a good approach--Why focusing mostly on the problem you solve, in detail, IS the way to go--Why it's a good idea to have a neutral third party interview your clients and write case studiesThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

YouTube is incredible. The platform gets around 1.7 billion unique monthly visitors. Around 700,000 hours of video are streamed on YouTube every minute!But unless you really understand how YouTube works, throwing a bunch of videos on the platform ain't gonna do squat. In this episode, Sergey Ross, co-founder of Sway, delivers a masterclass on how to make YouTube work for you, including: what metrics really count the most; how to design thumbnails and write titles that get more clicks; optimal video length, and much more.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips for getting honest feedback from customersWhat to look out for in terms of fraud and budgetLearn more about AdTaxiConnect with Dawn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show features Howie Chan, branding consultant and specialist and host of the Healthy Brand podcast.Howie shares his journey from STEM cell scientist to brand strategist, and explains how his Healthy Brand Consulting business works. He also explains why he chose a podcast as a way to market himself, and why podcasting is a great tool for B2B companies.Highlights:Howie's journey from STEM cell scientist to brand strategist How podcasting can help B2B companies stand out The value of relationships in business How to repurpose podcast contentLearn more about Healthy Brand ConsultingConnect with Howie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses.Highlights:The conventional wisdom of avoiding jargon in content to not confuse or annoy your audienceThe benefits of using jargon strategically to engage your audienceUsing jargon in a B2B context, and how it depends on your audience and the stage of the funnelThe importance of making your audience feel like an educated consumerLearn more about Andigo New MediaConnect with Andrew on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.Highlights:Using brand journalism to educate and inform people about the world in which the brand operates.Exploring how brand journalism works in the B2B world.Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issuesLearn more about FrequenceConnect with Jason on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.HighlightsWhat is a content launch and how does it differ from product launchesHow to make content more “launchable”How to involve partners in content launchesThe importance of timing when it comes to launching contentLearn more about SprigConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.