Anyone can call themselves a writer.But really strong, professional writers are far and few between.And not so easy to find.What separates the pros from the pretenders?Fluid, mistake-free writing is part of it.But that's mostly table stakes.The true differentiator is the professional writer's ability to write for a variety of audiences, on demand.Professional writers are also able to write about the same topic from a variety of angles, keeping the topic fresh and engaging all the while.Stella Sakic knows these attributes first hand. She's the founder and owner of SKA Media, a social media marketing agency.In this episode of The B2B Content Show, Stella describes her approach to writing for businesses, the importance of being able to write for multiple audiences, and how to write about the same topic without losing the reader's interest.If you're a writer or work with writers, this episode is a must listen!The B2B Content Show is brought to you by Connversa, offering Expert Interviewing as a Service to showcase your expertise, help you stand out from the crowd, and get prospects to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Content marketers often tend to think of themselves as creators.Creative types of who good with words, good with images and video and audio, and take pride in keeping content and social channels filled with well written, well designed, and well produced stuff. But too often, content marketing, as we commonly think of it, happens in isolation from the larger scope of product marketing, paid advertising, and from the data all of those marketing efforts generate. Ideally, all marketing functions are working in tandem, sharing data and information to raise the impact and ROI of marketing as a whole.In this episode, Shae Henrie, content marketing manager at AdRoll, talks about how she approaches content marketing from a holistic perspective by working closely with other AdRoll marketing teams to learn as much as she can about the company's audience.If you see value in working more closely with other marketers and other functions at your company, this episode is full of useful tips!The B2B Content Show is brought to you by Connversa, providing Expert Interviewing as a Service to showcase your expertise and thought leadership to help to stand out from the crowd! Hosted on Acast. See acast.com/privacy for more information.

Is your content "human"?Does it connect with your audience on a "human level"?What does that even mean?In the age of generative AI, the answers to these questions are more important than ever.B2B buyers are people, after all, and like most people, they respond to content that speaks to their needs, desires, and emotions.Which is why data shows that on LinkedIn, for example, people to NOT respond to non-personal updates posted to a company's brand page.But people DO respond to posts from the company's CEO, on their personal LinkedIn page, share a story or idea or insight about stuff going on in their industry.In this episode, Ayushee Syal, Sr. Director of Content Marketing at Affinipay, talks about how using anecdotes and stories is one of the best ways to engage audiences on a human level.If you want to learn more about how to incorporate storytelling into your messaging and content, this episode is a must listen! Hosted on Acast. See acast.com/privacy for more information.

Content marketing is like the Wild West.There are no absolute rules or laws.Strategies, tactics, and tech change quickly.All of which makes content marketing really exciting, interesting, and fun!But it can also be confusing, frustrating, and stressful.That's especially the case if you're a marketing team of one, or lead a small team tasked with producing high-value, high-impact content. At scale.Sometimes all you can do is just try to survive.I learned some great content marketing survival tips from Miles Shattuck, Senior Content Marketing Manager at Rebuy.For example, Miles recommends interviewing as many people at your company as you can, because they have information about and thoughts on the market that will inform your content.Miles also cautions against trying to do everything yourself, which makes total sense but is often easier said than done!Miles also has some great recommendations for marketing communities you can join to learn from fellow content marketers.Check out our discussion on this episode of The B2B Content Show!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Another episode about podcasting?Yessir!It's one of our favorite topics.Because WE know that podcasting brings a TON of marketing value to the table.But YOU may know know that yet. Which is why we keep producing episodes about podcasting.In this episode, Robert Woods III, formerly marketing director at Mathison, now founder of his own company, Woods Ventures, talks about his podcasting journey at Mathison and on his own.We get into lots of interesting and useful stuff, including:--The hardest thing about starting a podcast--The value of podcasting as a content engine--The value of podcasting as a networking tool--Strategies for growing your audienceIf you've been thinking about starting a show or are in the early stages of planning one, you'll find a lot of great stuff in this episode!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In the classic movie The Graduate, recent college grad Benjamin Braddock (played by Dustin Hoffman) gets some advice about his future from one of his parent's friends."I just wanna say one word to you," the man says, "Plastics."If The Graduate were remade today, "Plastics" might be replaced with "Prompt engineer."Because, for content marketers, as we all know, generative AI is here and getting more pervasive and powerful by the moment.Basically, if you wanna succeed in the brave new world of content marketing, you're going to have to learn to not only live with AI but learn to marshal it.In this episode I had a really great discussion about all things AI with Sid Ewing, VP of Marketing at Xola. Things like:--The biggest challenges generative AI poses for content marketers--How learning to prompt AI can supercharge writing--Why AI writing is just OK when left to its own devices--Where all of this is headed If you're fascinated by AI and eager to learn as much as you can, this episode is worth a listen!  The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Buyers buy when they wanna buy.Not when you want them to buy.Not when you really NEED them to buy.Your prospects buy only when they're good and ready, on their own timescale.Hence the necessary evil of content marketing.BUT ...If you had some clues, some signals that an ideal prospect was in the market, maybe, just maybe, you could create and distribute content more strategically and see better marketing ROI.In this episode, Frederik Hermann, VP of Digital Marketing at Beekeeper, goes deep into his system for getting better buyer intent signals.If it's in your interest to know more about buyer behavior and intent, this one is a must listen!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

When's the last time you read a case study that really grabbed your attention. That after you read it you were like, wow, that was super interesting and insightful?Maybe ... never?Because most case studies ... how to put this nicely? They don't necessarily suck. They're just ... OK. Kinda boring. All the same. Nothing special. Which is kind of a problem, since you definitely want prospects to be blown away by your case studies, right?In this episode, Julian Lumpkin, founder and CEO of SuccessKit, a firm that helps you produce amazing case studies, drops some heavy duty knowledge bombs about how to create kick-ass case studies.We dive deep into what makes most case studies kinda dull and what it takes to create case studies that cut through the noise and really deliver the goods, such as:--Why focusing too little on the problem you solve and too much on your solution is NOT a good approach--Why focusing mostly on the problem you solve, in detail, IS the way to go--Why it's a good idea to have a neutral third party interview your clients and write case studiesThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

YouTube is incredible. The platform gets around 1.7 billion unique monthly visitors. Around 700,000 hours of video are streamed on YouTube every minute!But unless you really understand how YouTube works, throwing a bunch of videos on the platform ain't gonna do squat. In this episode, Sergey Ross, co-founder of Sway, delivers a masterclass on how to make YouTube work for you, including: what metrics really count the most; how to design thumbnails and write titles that get more clicks; optimal video length, and much more.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips for getting honest feedback from customersWhat to look out for in terms of fraud and budgetLearn more about AdTaxiConnect with Dawn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.