YouTube is incredible. The platform gets around 1.7 billion unique monthly visitors. Around 700,000 hours of video are streamed on YouTube every minute!

But unless you really understand how YouTube works, throwing a bunch of videos on the platform ain't gonna do squat.

In this episode, Sergey Ross, co-founder of Sway, delivers a masterclass on how to make YouTube work for you, including: what metrics really count the most; how to design thumbnails and write titles that get more clicks; optimal video length, and much more.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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