In the classic movie The Graduate, recent college grad Benjamin Braddock (played by Dustin Hoffman) gets some advice about his future from one of his parent's friends.

"I just wanna say one word to you," the man says, "Plastics."

If The Graduate were remade today, "Plastics" might be replaced with "Prompt engineer."

Because, for content marketers, as we all know, generative AI is here and getting more pervasive and powerful by the moment.

Basically, if you wanna succeed in the brave new world of content marketing, you're going to have to learn to not only live with AI but learn to marshal it.

In this episode I had a really great discussion about all things AI with Sid Ewing, VP of Marketing at Xola. Things like:

--The biggest challenges generative AI poses for content marketers
--How learning to prompt AI can supercharge writing
--Why AI writing is just OK when left to its own devices
--Where all of this is headed 

If you're fascinated by AI and eager to learn as much as you can, this episode is worth a listen!

 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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