B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Creating case studies that are actually really good! w/ Julian Lumpkin
When's the last time you read a case study that really grabbed your attention. That after you read it you were like, wow, that was super interesting and insightful?
Maybe ... never?
Because most case studies ... how to put this nicely? They don't necessarily suck. They're just ... OK. Kinda boring. All the same. Nothing special.
Which is kind of a problem, since you definitely want prospects to be blown away by your case studies, right?
In this episode, Julian Lumpkin, founder and CEO of SuccessKit, a firm that helps you produce amazing case studies, drops some heavy duty knowledge bombs about how to create kick-ass case studies.
We dive deep into what makes most case studies kinda dull and what it takes to create case studies that cut through the noise and really deliver the goods, such as:
--Why focusing too little on the problem you solve and too much on your solution is NOT a good approach
--Why focusing mostly on the problem you solve, in detail, IS the way to go
--Why it's a good idea to have a neutral third party interview your clients and write case studies
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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