Thinking about content as a cross functional process w/Lauren Lang

In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.

Highlights:

• Content is “the kingdom”, not just the domain of content marketing teams

• The importance of collaborating with other teams can provide valuable insights and stories

• Customer success teams can offer deep expertise in the problem space

• How sales teams can be valuable partners in content distribution

Learn more about Constructor

Connect with Lauren on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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