StreamTime Sports

Live rights are no longer enough for sports organisations to capture attention. On this episode of StreamTime Sports, host Chris Stone is joined by content creators Maya Stephen and Stella Tran, as well as digital producer Tom Jewell.The discussion explores how the next phase of audience growth lies with sports partnering with content creators who bring cultural relevance and built-in communities. Whether it’s badminton, Formula 1 or women’s soccer today’s fans aren’t just watching they’re connecting through creators.  Key PointsSports media’s blind spot: The industry’s overreliance on live rights and highlightsContent creators bridging the gap: the new media connecting Gen Z and digital first audiences to sportsViral ≠ strategy: Don’t chase trends, build communitiesAuthenticity rules: Fans connect with relatable, low-friction content over polished highlight reelsCulture as currency: How creators are using music, fashion and travel to unlock fandom in unexpected places

FloSports CEO Mark Floreani joins StreamTime Sports to break down how the platform is redefining sports streaming for the underserved majority. From partnering with the NCAA and AHL to landing backing from India’s Dream Sports, co-hosts Nick Meacham and Chris Stone explore how FloSports is building a tech-first, fan-driven ecosystem. Key PointsHow did a $10K van-based startup grow into a $100M platform reshaping sports streaming?What made Dream Sports invest in a niche American sports company?Can subscription-based models really work for cheerleading, wrestling, and D3 college sports?How do you build an NFL-quality viewing experience—without the NFL?

From AI-powered dubbing to stripped-back broadcast vans to clever piracy countermeasures, sports streaming is undergoing a major shift. In this episode of StreamTime Sports, co-host Nick Meacham shares his key takeaways from Streaming Tech Sweden, an annual event for streaming tech in the Nordics, as well as a behind the scenes at the Ice Hockey World Championships with Infront to understand what it takes to deliver a global broadcast.Key Talking Points:How modern broadcast supply chains are being rebuilt from the ground upDYN Media proving how lean production can still scale with qualityInfront’s thirty-one camera broadcast of the Ice Hockey Worlds shows innovation in actionPiracy continues to grow, but smarter deterrents are emerging 

What can a week in Sweden can teach us about the future of sports media? StreamTime Sports host Nick Meacham unpacks his recent trip in the Nordics, where he hosted a Two Circles event to uncover the key trends shaping the industry - from the rising value of fandom to the stark realities of media rights and piracy. We also hear from Dugald Macdonald, CEO of Sportable on how real-time performance data is enhancing the fan experience and broadening its media impact.  Key Points:Two Circles predicts four billion global sports fans by 2033 - driving a 50% increase in content consumptionNearly 50% of all sports fandom is formed before age 14 and why making youth focused content is more vital than everThe Nordic region leads in streaming adoption, but also highlights major piracy challenges 'Friction is the enemy,' paywalls, user experience, lack of time, and share of wallet are major blockers to lifelong fandom Sportable's performance data is key to unlocking serving super fans with knowledge 

ESPN launches a new streaming bundle with innovative AI features, shaking up the market. YouTube's first globally streamed NFL game marks a monumental shift in live sports broadcasting. The WNBA capitalizes on its partnership with the NBA, enhancing its financial growth and fan engagement. Premiership Rugby celebrates a massive £200M deal with TNT Sports, while MLS experiments with live-streaming via the EA Sports FC app, blurring lines between gaming and sports viewership. It's a transformative time for sports media!

Spiideo delivered an incredible 3000 games in a single week. It’s a bold demonstration of how AI is revolutionising sports production—making it faster, more scalable, and more accessible than ever before. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dive into the growing role of AI in sports media. They’re joined by Patrik Olsson, CEO of Spiideo and long-time innovator in AI, who shares how their technology is enabling leagues like Lega Basket Serie A to deliver high-quality broadcasts at unprecedented scale. Key Points: Overcoming production challenges with AIAchieving broadcast scalability without compromising quality How AI is unlocking new opportunities for both elite and grassroots coverageThe story behind how Italy’s top basketball league was able to scale their coverage and effectively monetise their rights

Soccer's digital transformation raises eyebrows as fans face paywalls. Uefa's restrictive highlight policies may be alienating audiences, while YouTube's role in global reach and anti-piracy is crucial. The rise of Amazon Prime's pay-per-view model is reshaping viewer expectations, but challenges remain in making content accessible. Discoverability emerges as a vital factor for fostering engagement and reducing subscriber churn, bringing both opportunities and obstacles to the future of fan interaction.

Less than a year into their partnership, DAZN is reportedly preparing to walk away from its deal with Ligue 1 in France. In this episode, StreamTime Sports co-hosts Nick Meacham and Chris Stone dive into Ligue 1’s ongoing domestic broadcast challenges and what might come next. Plus, they cover big moves across the sports media landscape—from the NFL’s holiday streaming push to updates on the FIFA Club World Cup, NBC’s Peacock, and TNT Sports.Key Points:Why DAZN may be cutting ties with Ligue 1 after just one seasonCould Ligue 1 become the first major European league to go fully direct-to-consumer?The NFL adds a third Christmas Day game—what it means for streaming and the NBA?DAZN secures their first UK broadcast partner for the FIFA Club World CupAnalyzing reported financial losses at NBC Peacock and TNT Sports

Tim Ellis, EVP and CMO at the NFL, and Marissa Solis, SVP of Global Brand and Consumer Marketing, discuss the league's innovative marketing strategies. They explore how the NFL extends its relevance year-round through engaging storytelling and digital platforms. The conversation highlights the significance of the Super Bowl in global outreach and the rise of flag football in attracting diverse audiences. They also emphasize the importance of creating emotional connections with fans and the NFL's efforts to replicate its U.S. success internationally.

The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They’re joined by Dan Costello, Chief Revenue Officer of the Phoenix Suns, and Wim Sweldens, Co-Founder of Kiswe, to discuss how they brought this groundbreaking platform to life. Key Topics:The unique challenges teams face when launching a direct-to-consumer platform, compared to leagues and broadcastersWhy you're leaving money on the table if you don’t offer multiple monetization optionsHow the Phoenix Suns proactively pivoted to DTC as traditional models falteredKey considerations when selecting the right technology partners