StreamTime Sports

Global soccer giants Manchester United and Bayern Munich are tapping into fan passion and unlocking new revenue streams through strategic e-commerce initiatives. On this episode of StreamTime Sports hosts Nick Meacham and Chris Stone are joined by guest Tarek Müller, co-founder of SCAYLE and Thomas Pyer, Director of Growth, to deep dive into the evolution of e-commerce and how large the opportunity is for sports properties.Key Talking PointsHow have purchasing habits changed and why has sports been slow to adopt e-commerce?What makes sports properties uniquely positioned for e-commerce success?How can sports grow to be seen as recognised lifestyle brands?Why is e-commerce the crucial link in building a thriving DTC ecosystem?How and why should sports break from the traditional licensing model?

New leagues like TGL Golf and the Kings League are shaking up traditional broadcasting models. The hosts dig into whether Unrivaled basketball's reliance on TNT is sustainable, and if TGL Golf can keep fans engaged long-term. They also weigh the European League of Football's risky shift to DAZN against DTC platforms. As Major League Volleyball gears up for its launch, the debate around its media strategy and the need for innovative coverage takes center stage, highlighting the challenge of securing lucrative media rights in a changing landscape.

Big tech and sports streaming giants continue to disrupt the sports media landscape, with Netflix, YouTube and DAZN all making moves in early 2025. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone unpack the latest headlines and what they mean for the industry. Key Topics: A deep dive into DAZN’s financial challenges and investors Why DAZN are looking to renegotiate with Ligue 1 Did Netflix’s live sports investment pay off? How YouTube’s new ad models are redefining sports monetisation Metaverse meets sport: The Australian Open's data driven media

The social media platform has received a 75 day extension to continue operations and seek a resolution in the US. On this episode of StreamTime Sports, co-hosts Chris Stone and Steve McCaskill discuss TikTok’s influence on the sports industry and dive into other breaking sports media news.   Key Points: TikTok's role in the sports media ecosystem The potential impact of losing TikTok Could other social media platforms fill the TikTok void? The clever strategy behind Bleacher Report’s partnership with the NFL Why Optus Sport is the latest Australian platform looking to pivot Saudi Arabia’s PIF and its next strategic move into sports through DAZN

ESPN, Fubo, Netflix, Amazon, DAZN, and the NFL dominated the news headlines over the holiday season. In the first StreamTime Sports episode of 2025, host Chris Stone is joined by technology editor Steve McCaskill to break down all of the biggest stories of the opening weeks of 2025. Key Talking Points: What caused the collapse of the Venu Sports joint venture between ESPN, Fox Sports, and Warner Bros Discovery? What Fubo’s merger with Hulu means for the sports streaming disruptor moving forward? Will Netflix’s successful NFL and WWE forays mean more live sports investment? What is next for the Premier League and Amazon as their deal ends? Why has DAZN acquired Foxtel in Australia? Can TGL drive interest from its successful debut? 

Wim Sveldens, Co-founder and CMO of Kiswe, shares insights on the evolution of OTT platforms in sports. He emphasizes how these platforms have shifted from a novelty to a necessity for fan engagement. The conversation covers strategic considerations for launching streaming services and the transformative impact of direct-to-consumer models. Sveldens also discusses challenges like technical integration and the importance of understanding audience needs for tailored content. Plus, he highlights innovative advertising strategies that enhance fan interaction and drive revenue.

The discussion dives into the changing landscape of sports media, questioning if the NBA's broadcast deal marks a peak in growth. Bold predictions for 2025 highlight the impact of big tech giants like Netflix and Amazon in sports broadcasting. They debate the future of European football amid financial struggles and the controversial European Super League. Spectator behavior and the role of alcohol in sports culture also come under scrutiny. Expect surprises in sports streaming as platforms adapt to shifting viewer preferences.

DAZN has struck a groundbreaking $1 billion deal for FIFA's 2025 Club World Cup, raising questions about its feasibility. The hosts delve into recent media rights shifts in the Bundesliga and Premier League, exploring fan engagement and broadcasting challenges. Sky Sports is set to double down on the World Darts Championship thanks to rising stars like Luke Littler. Additionally, YouTube is revolutionizing women's football by enhancing visibility and attracting younger audiences.

Live sports is one of the last appointment viewing programmes that exist for advertisers, so how can streaming platforms can take advantage? StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss this, while we also hear from DAZN, EA Sports, and Transmit on new advertising formats and opportunities for sports. Key points: Why are traditionally subscription based businesses like Netflix and DAZN moving to ad-supported models? Why is sports still the best opportunity for advertisers? How can ad-supported services co-exist with subscriptions models and compliment each other? How are new ad formats helping to drive engagement and conversions? What role does technology and data play helping brands to advertise through sports streaming?

Steve McCaskill, Technology Editor at SportsPro, dives into the Premier League's surprising split from IMG, exploring the shift towards in-house content management. He discusses the potential rise of direct-to-consumer models and how 'Premflix' could redefine fan engagement. The conversation also touches on financial strategies tied to new broadcasting deals and the impact of streaming platforms like Netflix on live sports. McCaskill offers insights into the evolving landscape of sports media and its implications for leagues globally.