StreamTime Sports AI in sports: From Warner Bros. Discovery to NBA #1 pick Greg Oden’s AI investments
Oct 8, 2025
Greg Oden, former NBA star and now an AI investor, shares insights on combining AI with sports to enhance performance analysis and coaching. David Gibbs from Warner Bros. Discovery discusses AI-driven content discovery, while Mihir Walavalkar, CEO of LiveLike, talks about engaging younger audiences through gamification. Louise Lawler emphasizes AI's role in providing localized, multilingual commentary. Together, they explore the balance of AI in sports, focusing on enhancing fan experiences and the future of sports media.
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Episode notes
Personalised Homepages Increase Engagement
- Personalised homepages drive engagement by surfacing content aligned to each user’s habits.
- David Gibbs says video carousels powered by AI reduce editorial time and improve discovery.
Adopt AI Where Quality And ROI Align
- Only adopt AI where quality meets your threshold and ROI justifies workflow change.
- David Gibbs warns that established, complex video workflows make swaps costly unless benefits are clear.
Rapid AI Localisation For Boxing In India
- Louise Lawler described quick activation for boxing rights in India using AI-driven localisation when time was short.
- She framed the trial as efficient and engaging despite acknowledged risks and human intervention needs.