StreamTime Sports

ESPN launches a new streaming bundle with innovative AI features, shaking up the market. YouTube's first globally streamed NFL game marks a monumental shift in live sports broadcasting. The WNBA capitalizes on its partnership with the NBA, enhancing its financial growth and fan engagement. Premiership Rugby celebrates a massive £200M deal with TNT Sports, while MLS experiments with live-streaming via the EA Sports FC app, blurring lines between gaming and sports viewership. It's a transformative time for sports media!

Spiideo delivered an incredible 3000 games in a single week. It’s a bold demonstration of how AI is revolutionising sports production—making it faster, more scalable, and more accessible than ever before. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dive into the growing role of AI in sports media. They’re joined by Patrik Olsson, CEO of Spiideo and long-time innovator in AI, who shares how their technology is enabling leagues like Lega Basket Serie A to deliver high-quality broadcasts at unprecedented scale. Key Points: Overcoming production challenges with AIAchieving broadcast scalability without compromising quality How AI is unlocking new opportunities for both elite and grassroots coverageThe story behind how Italy’s top basketball league was able to scale their coverage and effectively monetise their rights

Soccer's digital transformation raises eyebrows as fans face paywalls. Uefa's restrictive highlight policies may be alienating audiences, while YouTube's role in global reach and anti-piracy is crucial. The rise of Amazon Prime's pay-per-view model is reshaping viewer expectations, but challenges remain in making content accessible. Discoverability emerges as a vital factor for fostering engagement and reducing subscriber churn, bringing both opportunities and obstacles to the future of fan interaction.

Less than a year into their partnership, DAZN is reportedly preparing to walk away from its deal with Ligue 1 in France. In this episode, StreamTime Sports co-hosts Nick Meacham and Chris Stone dive into Ligue 1’s ongoing domestic broadcast challenges and what might come next. Plus, they cover big moves across the sports media landscape—from the NFL’s holiday streaming push to updates on the FIFA Club World Cup, NBC’s Peacock, and TNT Sports.Key Points:Why DAZN may be cutting ties with Ligue 1 after just one seasonCould Ligue 1 become the first major European league to go fully direct-to-consumer?The NFL adds a third Christmas Day game—what it means for streaming and the NBA?DAZN secures their first UK broadcast partner for the FIFA Club World CupAnalyzing reported financial losses at NBC Peacock and TNT Sports

Tim Ellis, EVP and CMO at the NFL, and Marissa Solis, SVP of Global Brand and Consumer Marketing, discuss the league's innovative marketing strategies. They explore how the NFL extends its relevance year-round through engaging storytelling and digital platforms. The conversation highlights the significance of the Super Bowl in global outreach and the rise of flag football in attracting diverse audiences. They also emphasize the importance of creating emotional connections with fans and the NFL's efforts to replicate its U.S. success internationally.

The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They’re joined by Dan Costello, Chief Revenue Officer of the Phoenix Suns, and Wim Sweldens, Co-Founder of Kiswe, to discuss how they brought this groundbreaking platform to life. Key Topics:The unique challenges teams face when launching a direct-to-consumer platform, compared to leagues and broadcastersWhy you're leaving money on the table if you don’t offer multiple monetization optionsHow the Phoenix Suns proactively pivoted to DTC as traditional models falteredKey considerations when selecting the right technology partners

With only months to go until the inaugural tournament, can DAZN secure enough deals to justify its 1 billion dollar investment? On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the implications of reports that the BBC and ITV will not bid for the upcoming FIFA Club World Cup, as well as breaking down other major stories in sports media.Key PointsWhy the BBC and ITV announced they are not bidding on the Club World CupDAZN’s path to success for its massive investmentThe post-Messi strategy for Major League SoccerApple’s evolving approach to sports media rightsReach vs Revenue – Comparing Grand Slam Track and the Diamond League’s media approach for athletics 

From Sportradar getting paid to acquire IMG Arena, to the NBA investing in Reddit co-founder’s new 'Twitch for sports' streaming platform, there have been a series of eye-catching investment plays across the sports landscape. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone look to explain these big money decisions. Key Points:What does it mean for the NBA to 'invest' in the social live-streaming platform Playback?How does FloSports' $100M investment round impact its future expansion?Why has Indian media giant Dream Sports invested in the US market via FloSports?Why is Sportradar being paid to acquire Endeavor’s IMG Arena?How will MLS’s use of agentic AI create 'bidirectional' DTC fan relationships?

Join Tim Stott, Executive Producer for HBS, alongside Heidi Browning, CMO of the NHL, Gillian Frichetti, CMO of the New Jersey Devils, and Catherine Kailin-Frederick, CMO of the LA Rams, as they dive into the changing world of sports fandom. They discuss how to reach younger, diverse audiences using innovative content and influencers. Discover the importance of community engagement and technology in shaping future fan experiences. Learn how sports brands can redefine loyalty and adapt in a rapidly evolving digital landscape.

From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for an exclusive look at the network’s biggest rights deals and strategic moves. With more than four decades in the game, Jon shares behind-the-scenes insight into how NBC is navigating the modern sports media landscape—from legacy partnerships to digital transformation.Key Talking Points:The return of the NBA to NBC and what it signals for the networkDeepening ties with the Olympics and what’s next for the partnershipThe role of Peacock in NBC’s evolving live sports strategyWhy the Premier League relationship stands out from the restNBC’s push to build and own its own sports properties