StreamTime Sports

Gary Hughes, Director of Football at Sky Sports, sits down with StreamTime Sports for an exclusive interview, revealing the expanded coverage and new features coming to Premier League fans this season. Co-hosts Chris Stone and Nick Meacham also take audiences behind the scenes of the Sky Sports Premier League Kick Off media day. Key Points:Why has Sky Sports significantly increased its Premier League coverage this season?What new features and content will fans get this year?When might the 3pm blackout rule finally end?How Sky Sports plans to deliver 1500 live football matches this season. Why is Sky Sports committing more resources to WSL and EFL coverage?

YouTube is the largest global video platform, but who should be using it and how? On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone unpack the hype, hope, and truths about the platform, as well as discussing whether ‘owning’ your audience is even possible. Packed with case studies and industry stats this is your guide to the latest strategies on YouTube.Key Points:Is YouTube now a ‘big screen’ sports platform? And what does that mean for right holders?When should a sport make YouTube its primary channel?Is owning your audience possible?How are organizations like the PGA Tour and NBA winning on YouTube? Also, how are smaller clubs Udinese, Minnesota United, and Verona punching above their weight?Why entertainment shouldn’t be considered a threat to sports?  

The NFL and ESPN have struck a landmark deal, but what does it mean when a rights holder becomes a stakeholder? This episode breaks down the strategic implications of the NFL Media handover, ESPN’s evolving content mix, and why these moves could reshape the future of sports broadcasting. Also on the agenda: DAZN’s latest global grab with NHL.TV, new signals from Apple’s MLS data drop, and how the WSL is approaching their TV programming strategy. Key PointsWhat the NFL Media handover and equity stake mean for sports mediaWhy rights holder equity deals are risky ESPN’s identity crisis - Is this a return to live sports or just strategy reboot?DAZN’s global play: NHL.TV, subscription bundling, and the end of pay-per-view?Apple’s MLS 120K average viewers — strong growth or messy metrics?WSL & beer in stadiums: New kickoff slots, fan experience changes, and UK culture shifts

With Formula 1’s ESPN broadcast deal set to expire, speculation is swirling around which platform the series might land on next. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone debate whether Apple would be the right partner — and what the trade-offs could be. The duo also breaks down Deltatre’s acquisition of Endeavor Streaming, Nick’s conversation with Roger Mitchell on YouTube-first strategies, and ESPN’s quiet entry into the Nordics under Disney+. Key Topics:Is Formula 1 risking its reach and sponsor value by going exclusive with Apple?What does Deltatre’s acquisition of Endeavor tell us about where the value lies in the streaming tech race?Can ESPN become a major player in Europe? Or is Disney testing the water with low cost rights and brand familiarity?Are investors betting too heavily on media rights growth? Is YouTube the smarter long-term play?Why is the PGA Tour blocking Grant Horvat and other creators from filming?

How are teams like the Buffalo Bills saving $120,000 a year while delivering content faster than ever?  In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Andrew Fingerman, CEO of PhotoShelter, to explain how AI is revolutionizing content creation. The conversation dives into how sports organisations can turn content chaos into commercial value. Key Points:How can teams save money by automating content production and reinvest their resources?What does it take to get gameday content from camera to social media in under 60 seconds?How are teams empowering athletes to become real-time content distributors — and why does it matter?Why is your content archive one of the most valuable tools for fan engagement and long-term ROI?How are sports organisations turning everyday content into sponsor-ready, revenue-generating assets?

Delve into the staggering rise of Dream Sports in India and its impact on the fantasy sports market. Explore the challenges Ligue 1 faces with visibility and broadcasting rights as it shifts to a direct-to-consumer model. Discover insights from a recent investment summit, focusing on the significant interest in sports media capital and innovative engagement strategies. The discussion also dives into how data is reshaping content creation and media rights, highlighting both opportunities and challenges in the evolving sports landscape.

In this packed episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the latest stories shaking up global sports media. From Netflix landing the Canelo vs. Crawford fight and introducing programmatic ads via Yahoo, to RTL snapping up Sky Deutschland for €150M, the landscape is shifting fast. The duo also break down why Ligue 1's DTC experiment may be stalling, how Dyn's €80M valuation could reshape underserved sports, and the eye-watering IPL viewership that leaves Western leagues in the dust.Key Topics:Can Netflix end boxing’s PPV model?What could France’s TF1 deal with Netflix mean for other national broadcasters?How will Ligue 1 resolve its broadcast issues before next month’s season kickoff?Why should everyone be paying attention to the IPL’s viewing figures?What does Comcast’s sale of Sky Deutschland tell us about sports media values?Could Dyn Media be the future of sports broadcasting?What’s really behind the new Premier League x Microsoft partnership?

In this discussion, Paul O’Donovan, Senior Director at MediaKind, tackles the escalating piracy problem costing the sports industry $28 billion annually. He reveals how piracy has evolved, emphasizing the need for proactive security measures. Exploring the roles of big tech platforms like Amazon, he questions if they're enabling piracy. The conversation also highlights the balance between accessibility and pricing, and suggests that the industry may need a fundamental shift in how live sports are distributed in this digital age.

Is DAZN betting big on a tournament without guaranteed returns? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down the high-stakes investment in FIFA’s Club World Cup and whether it can deliver on its $1 billion price tag. From the complexities of the broadcast deals to sluggish audience numbers, they explore whether this bold play is a long-term growth opportunity or a cautionary tale in the making.Key points: What would it take to turn the FIFA Club World Cup into a profitable venture?What do empty stadiums and underwhelming TV ratings mean for the tournament’s future?Is DAZN’s product experience influencing viewership and retention? What role is Saudi investment playing in shaping the future of DAZN and FIFA?Will the knockout stages and marquee matchups make up for the early group stage apathy?

In a sports world dominated by conversations around broadcast rights and ad spend, what’s the real media value of sponsorship?In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Franco De Bonis (VISUA) and Georgie Webb (Vision Insights) to explore how brands, rights holders, and agencies are moving beyond vanity metrics to uncover the true ROI of sponsorship. From AI-powered exposure tracking to high stakes valuations on everything from jersey patches to Ted Lasso cameos, they break down what’s driving smarter sponsorship decisions—and where the industry is still falling short.Key Points:What delivers more value: a commercial during the World Series or in-game brand exposure on the field?Why are 1 in 3 brands still struggling to accurately measure sponsorship ROI?Which metrics actually matter when measuring sponsorship value? How do American and European sports differ in how they value digital and broadcast sponsorship assets? How is AI reshaping sponsorship measurement down to the millisecond?