StreamTime Sports From camera to consumer in under 60 seconds – the AI tools empowering NFL and MLB content teams
Jul 23, 2025
In this captivating discussion, Andrew Fingerman, CEO of PhotoShelter, shares his wealth of knowledge on digital asset management and AI's impact on sports content delivery. He reveals how organizations like the Buffalo Bills save substantial costs through automation, enabling them to publish game-day content in under 60 seconds. Andrew emphasizes the importance of empowering athletes as real-time content distributors and transforming archives into valuable assets for fan engagement and sponsorship opportunities. Tune in for insights into revolutionizing sports media workflows!
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From Cloud Storage To Real-Time Content Platform
- PhotoShelter evolved from a photographer cloud to a real-time content workflow platform used by major brands and sports teams.
- The platform connects capture, AI tagging, routing and analytics to turn moments into reusable assets.
Map Contributors And Automate Routing
- Map all content contributors and remove friction from capture to ingest so creators can upload quickly on gameday.
- Route content automatically to editors and downstream teams to speed distribution and reduce manual steps.
Real-Time And Archive Are Equally Valuable
- Usage splits roughly 50/50 between real-time game-day needs and long-term archive reuse.
- Archived assets appreciate in value when they are searchable and repurposed for future engagement.