StreamTime Sports The science behind personalising streaming experiences with AI
Nov 12, 2025
In this discussion, Richard Kearney, Senior Director at MediaKind and former expert at Showtime and Paramount, reveals how AI is transforming content recommendations. He addresses the delicate balance between personalization and discovery, highlighting that too much personalization can hinder user experience. Richard also shares insights on how sports platforms leverage AI for real-time analysis and engagement. With strategies for reducing churn and enhancing retention, this talk uncovers the future of streaming with AI-driven content curation.
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Career Path Shaped Platform Thinking
- Richard described moving from Showtime to Paramount Plus and then to MediaKind to scale engagement learnings.
- He now applies discovery and recommendation lessons to MediaKind's MKIO platform customers.
Use A Content Picker Onboarding
- Ask new users to pick content during onboarding so their homepage is personalised from first visit.
- Use mobile or web for this picker to avoid TV friction and boost early engagement.
LLMs Enrich Content Semantics
- LLMs augment traditional recommendation methods by enriching semantic metadata at scale.
- Better semantic understanding finds non-obvious content similarities other methods miss.