StreamTime Sports Inside Tubi’s global sports strategy: The rise of free streaming
Oct 22, 2025
David Salmon, EVP and Managing Director of Tubi International, shares insights on the platform's rapid global growth in free streaming and the crucial role of sports content, especially in emerging markets like Mexico. He explores how Tubi’s advertising-led model resonates with younger, cord-cutting audiences while discussing challenges facing mid-tier sports federations. Additionally, he offers a preview of the upcoming SportsPro Media Summit 2025 in Madrid, highlighting tailored market strategies and the unique opportunities for live sports in Tubi's future.
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From AdTech Pivot To Global AVOD Juggernaut
- Tubi pivoted from ad-tech to a consumer-facing AVOD and scaled rapidly after Fox acquired it.
- The platform now reaches ~100M monthly users across 11 markets and passed $1B ARR in 2025.
Super Bowl Validated Tubi's Tech At Scale
- Tubi proved its technical scale as the exclusive digital home of the 2025 Super Bowl in the US.
- It peaked at 15.5M concurrent viewers, streamed in 4K, low-latency, and reached 24M uniques over the weekend.
Addressable, Younger Audiences Drive Ad Value
- Tubi is 100% ad-funded and addressable — every user can be targeted by advertisers.
- The platform offers younger, diverse, incremental audiences with ad loads of 4–6 minutes/hour.