David Salmon

EVP and Managing Director of Tubi International, experienced streaming and sports-technology executive with a background at IMG/Endeavor who leads Tubi's international expansion and ad-funded streaming strategy.

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Oct 22, 2025 • 1h 10min

Inside Tubi’s global sports strategy: The rise of free streaming

David Salmon, EVP and Managing Director of Tubi International, shares insights on the platform's rapid global growth in free streaming and the crucial role of sports content, especially in emerging markets like Mexico. He explores how Tubi’s advertising-led model resonates with younger, cord-cutting audiences while discussing challenges facing mid-tier sports federations. Additionally, he offers a preview of the upcoming SportsPro Media Summit 2025 in Madrid, highlighting tailored market strategies and the unique opportunities for live sports in Tubi's future.

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