StreamTime Sports Inside the ‘For You’ era: How to master the algorithm
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Nov 28, 2025 Moe Hamdhaidari, Director of Content at Two Circles and co-author of the 'For You' study, explores the transformative power of algorithms in sports content. He explains how sports are outpacing other entertainment sectors and the importance of content that truly connects with fans. Moe shares insights on expanding content output without extra costs and the growing significance of Gen Z and Gen Alpha in shaping future strategies. He also highlights the need for tailored approaches on platforms like YouTube and TikTok to engage younger audiences effectively.
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Content Is The Commercial Shop Window
- Content is the shop window that connects brands with fans and drives revenue.
- Growing audiences and brand value directly enables higher commercial returns.
ICF Saved Money And Exploded Output
- Two Circles reduced International Canoe Federation costs and increased digital output.
- The ICF used savings to 10x their content output while maintaining broadcast quality.
Algorithms Make Content Serve, Not Search
- Content now finds people through algorithms rather than people searching for content.
- Sports consumption rose from 6% to 10% (2008–2024), meaning sport is eating entertainment's share.