Moe Hamdhaidari

Moe Hamdhaidari, Director of Content at Two Circles and co-author of the 'For You' study, explores the transformative power of algorithms in sports content. He explains how sports are outpacing other entertainment sectors and the importance of content that truly connects with fans. Moe shares insights on expanding content output without extra costs and the growing significance of Gen Z and Gen Alpha in shaping future strategies. He also highlights the need for tailored approaches on platforms like YouTube and TikTok to engage younger audiences effectively.