StreamTime Sports YouTube, AI and the future of live sports: The key trends reshaping sports media
Nov 26, 2025
Dive into the dynamic shift of sports media as YouTube takes center stage for live broadcasts. Explore how AI is not just a buzzword anymore, but an integral part of content creation and fan interaction. The conversation highlights the growing needs for rapid content production and the innovative rights deals emerging from creator-led initiatives. Traditional broadcasters face challenges as streaming takes over, prompting leagues to rethink their strategies. Plus, get insights into Gen Z's engagement and the critical role of advertising in this evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
YouTube As A Live Sports Powerhouse
- YouTube is emerging as a major destination for live sports, driven by reach and creator-led channels.
- Direct brand partnerships on YouTube often fund live production more lucratively than native ad tools.
AI Has Rapidly Gone From Idea To Practice
- AI moved from potential to pervasive across sports media within a year.
- Industry execs are actively experimenting and adopting creative AI use-cases at pace.
Scale Output With Tech, Not Headcount
- Double your content output by using technology and AI rather than hiring more people.
- Leverage native apps, platform data and automation to scale content production efficiently.