

two & a half gamers
Lancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Episodes
Mentioned books

Dec 11, 2023 • 1h 3min
Voodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)
Guests Jakub Remia and Felix Braberg discuss the rise of Voodoo, a gaming company, and its transition from hyper casual to hybrid casual games. They delve into the unique puzzle game Block Jam 3D and the importance of skilled designers. The speakers also touch on tapping into the casual gaming market, ad networks and privacy concerns, the success of the bus theme in games, and Voodoo's growth and success.

Dec 4, 2023 • 48min
Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)
Guest panelists Jakub Remia, Felix Braberg discuss topics like closed beta access, comparing games, success and revenue of gaming companies, game mechanics, character progression, release timeline, game systems, development efficiency, and the production value and gameplay of the game.

Nov 27, 2023 • 55min
Creative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)
Guest Jakub Remia, User Acquisition, Game Design, and Ad monetization expert, discuss creative trends in Q3, Merge Mansion Japan, Ad monetization tips, and Habby: Souls review in this entertaining gaming podcast session.

Nov 20, 2023 • 43min
From Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)
The podcast features gaming professional Jakub Remia and unknown guest Felix Braberg. They discuss the challenges and possibilities of transitioning from hyper casual to hybrid casual games, including Estoty's successful portfolio and their direct-to-consumer approach. Other topics include the similarities between progression and shop systems in mobile games, the distinction between template and hyper casual games, challenges of resource gathering and lack of intuitiveness, and the challenges of soft launching and transitioning to hybrid genres.

Nov 20, 2023 • 1h 3min
5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)
Jakub Remia, a User Acquisition expert, and Felix Braberg, a Game Design and Ad monetization professional, discuss valuable tips for User Acquisition, maximizing ad revenues on Black Friday, and the importance of hooks in game reviews. They also explore innovative game mechanics, review soft launch games, and discuss the release of a new open-world RPG game called 'One Punch Man World'.

Nov 6, 2023 • 1h 11min
Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)
In this gaming podcast, Jakub Remia and Felix Braberg discuss the complexity and customization options in Warcraft Rumble, the lack of a proper user acquisition strategy, and the high spending required for e-sports games like Clash Royale. They also talk about the traction and revenue numbers of a newly announced Blizzard game and highlight the technical issues in free-to-play games. Overall, they provide valuable insights into game design, user acquisition, and monetization.

Oct 30, 2023 • 48min
Supercell's Mo.co: First look! New game in closed beta - not even in soft launch yet
Jakub Remia and Felix Braberg discuss Supercell's new game in closed beta, highlighting gameplay mechanics, PVE content, and asset reuse. They also delve into game features, customization options, and the high-quality artwork. The speakers express their gratitude, address technical issues, and talk about upcoming appearances.

Oct 23, 2023 • 1h 8min
Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)
This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/auI06IUhqik
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
02:00 History lesson
09:40 God bless Autosort (and Laura Taranto!)
11:17 Merging for efficiency
12:00 Merge for midcore
16:00 Five vectors
17:30 Top Troops Downloads and revenue numbers
20:14 Not great, not terrible
21:52 Everything is bullshit unless its waifus
27:00 What is the merging for?
28:30 JUST Merge units FFS
31:05 Admonetisation review
34:10 Evil admon placement on Autosort
37:45 UA review
39:00 Merge CPIs
40:48 Different creative concepts
41:01 Our favorite Hook is the CAPTAIN HOOK
42:00 We are all here for the ads
44:38 No Fake ads, oh wait! There they are.
49:37 Creative suggestions
53:08 UA channel mix
55:00 Low-hanging fruit
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Oct 16, 2023 • 53min
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
Jakub Remia and Matej Lančarič discuss the gaming market situation in China, including regulations, livestreaming, market share, and cultural adaptation. They share insights on finding good partners, publishing deals, user acquisition, and mediation platforms. They also touch on fake ads, monetization loopholes, and popular ad networks in China. A fun and informative discussion for industry professionals!

Oct 9, 2023 • 53min
Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)
Guests Jakub Remia and Felix Braberg discuss game design, ad monetization, and user acquisition strategies. They review the game Alien Invasion, discussing its gameplay mechanics, ad placement, and monetization strategy. They also talk about creative research on Facebook Ads Library and the importance of segmentation for ad targeting. They analyze impressive video ads and discuss the difference between ads and actual gameplay.


