two & a half gamers

In this gaming podcast, guests Jakub Remia and Felix Braberg discuss topics such as choosing ad partners, lack of transparency in the industry, and the annoyance of political ads. They also talk about using age segments for campaigns and copying competitors' concepts. The hosts review a game called Legend of Slime and discuss the revenue estimates of another game. Overall, they provide actionable insights and have fun discussing various gaming topics.

Miikka Ahonen, gaming industry professional, discusses topics such as ad monetization, user acquisition, creative concepts, game design, and the challenges faced in the industry. The podcast explores the game 'Mr. Autofire', revenue numbers, the significance of mental health, retaining non-paying players, TikTok creative challenges, game vibes and pacing, gacha system, challenges of designing end game features, and the impact of copycat games.

Jakub Remia, User Acquisition professional, and Felix Braberg, Game Design expert, talk about the Unity pricing update, lack of transparency from the company, broken trust, changes in the company's plan, Unity's new runtime fees, and the impact of the boycott on Unity network.

This podcast features Jakub Remia, Felix Braberg, and Matej Lančarič discussing their experiences in user acquisition, game design, and ad monetization. They explore topics such as the success of the game My Perfect Hotel, Google's recent announcement on real-time bidding, developing a hybrid casual model for hyper casual games, and the limitations of game development templates. They also touch on the monetization strategy in the game, including in-app purchases and ads.

Guests: Jakub Remia (User Acquisition, Game Design, and Ad monetization expert), Felix Braberg (Industry professional) Topics: Developers boycott Unity, impact on ad monetization, challenges of switching engines, mediation and blended trust campaigns.

This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube:⁠https://youtu.be/FYqMIovNvIU Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠ Agenda: 00:00 Epic intro 01:00 Unity intro 29:25 Takeaways Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Jakub Remia, Felix Braberg, and Matej Lančarič discuss Empire Takeover, game design, ad monetization, and UA in this gaming podcast. They delve into eye-watering numbers, why ads don't work in 4X games, and altered gameplay creatives. Additionally, they share learnings for game design and insights on UA channel mix. Join them for actionable insights and fun in this 4 am conference discussion vibe.

The podcast covers topics such as viral TikTok videos, launching games in China, scaling up campaigns, the influence of movies on gaming, and the evolution of game genres.

This is no BS gaming podcast 2.5 gamers session #76. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/oOf8tPZGSgg Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w Agenda: 00:00 Epic intro 01:00 Hybrid casual intro Homa games 04:23 Retention KPIs comparison 07:37 Fight for America hybrid casual intro 08:25 Quick state.io info 15:00 eCPM discussion 16:20 CN weather balloons 17:32 Revenue numbers 20:10 Homa games SDK? 21:47 Fight for America review 21:48 Ad monetization 27:30 Game design 34:51 User Acquisition 39:25 Creatives 45:50 Attack hole review 46:05 Game design 55:50 Ad monetization 58:00 UA 1:00:23 Will Smith from wish 1:02:48 last remarks Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/gFE_JKOTzvY Gamescom event! ⁠⁠https://www.singular.net/lp/gamescom2023-event Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w Agenda: 00:00 Epic intro 03:24 Join our most inclusive slack channel in gaming 06:00 Jakub is checking our notes 06:45 Felix is a 40-year-old female from the US 07:58 Whiteout survival makes 20+ Mil/month 08:00 Creative Trends Q2 2023 08:03 Misty Continent 10:50 Whiteout survival 13:27 Jakub gives Fake Oscar to Century Games 14:30 Rush Royale 16:00 Kingdom Guard 20:30 Evony 25:00 No Pedro Pascal for Merge Mansion 29:33 Creative trends takeaways 30:22 Astro physics similar to Ad monetization 30:30 Moloco for Ad monetization 38:00 Soft launch sonar Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua