two & a half gamers Unity Special no.2: Boycott - Developers Fight Back in the mediation war
Sep 15, 2023
Guests: Jakub Remia (User Acquisition, Game Design, and Ad monetization expert), Felix Braberg (Industry professional)
Topics: Developers boycott Unity, impact on ad monetization, challenges of switching engines, mediation and blended trust campaigns.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Game Developers Unite in the Mediation War
02:01 • 1min
The Impact of Unity's Move on Ad Monetization
03:29 • 6min
Boycotting Unity and the Potential Challenges of Switching Engines
09:13 • 19min
Exploring Mediation, Blended Trust Campaigns, and Platform Performance
28:24 • 3min
Wrapping Up and Looking Ahead
31:07 • 3min