two & a half gamers

Lancaric.me
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Aug 7, 2023 • 52min

Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)

This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event Agenda 00:00 Epic intro 02:31 Felix sharing great numbers on Linkedin 04:00 Monopoly GO UA intro 06:49 Monopoly GO revenue growth 08:30 Retention numbers 10:15 UA channel mix 12:50 Facebook Connect 14:30 Creative mix 16:10 Initial CPI chit-chat 18:06 Jakub gets demoted to 3rd best UA manager on the show 20:25 Mr.Monpoly, AKA Milburn Pennybag 21:34 When Celebs? 22:23 Monopoly GO needs Robert De Niro 23:11 CPI estimation! 24:52 Admon review 28:00 IP cut 28:34 Game Design part 33:18 Please send us your address - EliteDolphin 35:30 Monetisation 36:30 Facebook groups 42:58 Monopoly IP limitations 45:08 What is the purpose of the game? 45:20 Why does Monopoly GO grow like hell? 48:57 Game Rating 49:56 Jakub takes us home! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua
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Jul 31, 2023 • 50min

Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)

This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠https://youtu.be/QUVvO9hjSj8 Agenda: 00:00 Epic intro 04:30 Thank you for 3000 subscribers! 06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event 06:50 Felix running tests 14:48 Aggregated Event Measurement 26:49 Trust me, bro! 29:53 Harry Potter Magic Awakened Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jul 24, 2023 • 41min

South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games

This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Inhoo Park, Shinhee Lee Youtube: https://youtu.be/VHTViASlOHY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 01:25 Special guests introductions 03:06 How do Korean Marketers see the Korean market? 07:35 Out-of-Home Marketing in South Korea 11:08 Celebrity alignment with the game genre 14:38 Mobile gaming industry in KR 16:00 Gaming genres Gender preference in Korea 26:54 3 requirements for entering the Korean market 30:31 UA channels in KR 31:18 Chart boosting your game and the costs 33:57 Korean industry 39:05 Creatives Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jul 17, 2023 • 58min

From hypercasual to hybridcasual - The SayGames story (#72)

This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/9tmNnEkeZgQ Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 03:03 SayGames intro (to hybrid casual) 06:00 Why are we talking about Pirate Raid? 06:35 1.5 gamers love pirates 07:40 DreamDale intro 09:19 DreamDale Ad monetisation review 11:28 Skipits, the new admon feature 12:44 How much money does DreamDale make a day on ads? 15:03 Jakub tortures himself with ads 16:30 DreamDale UA review intro 17:32 Watch a rewarded video or buy a skipit to hear the UA secrets 18:33 DreamDale playable 23:54 You have Lilith from Wish 30:16 DreamDale game design review 34:00 UA built DreamDale 36:14 UA can build your game profitably 37:55 Pirate Raid Admonetisation intro 39:33 New format of the end card 43:13 Eastern European Nelly says the Pirate Raid is dead! 43:15 UA Pirate Raid 45:07 Felix with Dragonball Z Ads power 47:11 Pirate Raid Game design review 53:15 Who does hybrid casual better? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jul 10, 2023 • 52min

Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 01:46 Google Consent Management Platform 05:40 Easybrain CMP implementation 12:22 Ads are beautiful, regulatory bullshit is not 12:55 Google Ads transparency center 14:47 Realtime usage of Google Ads library 21:40 TikTok new AI scripts generator 25:10 Game designer can't make a script for a creative 28:30 We are having a waifu intervention 28:42 Horse racing game script 33:07 Game review radar 50:03 Jakub shows his true, but mean face 51:17 Review Radar, see you next time! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua Useful links: https://adstransparency.google.com/ https://ads.tiktok.com/business/creativecenter/script-generator/pc/en https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ https://iabeurope.eu/cmp-list/
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Jul 3, 2023 • 51min

Diablo IV special: Gameplay & game design review, Pay for comfort, Path Of Exile comparison

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Lilith Youtube: https://youtu.be/4H8baIgosnw Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 04:00 Scaling system 11:40 Seasonal content 20:45 Altered gameplay 21:14 Path of exile 26:38 Pay for comfort 35:14 POE2 beta announcement 40:24 Diablo dads FTW! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: https://lancaric.me/will-ai-finally-kill-ua
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Jun 26, 2023 • 1h 4min

From hypercasual to hybridcasual - The Voodoo story (#70)

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/BXqKnS-qfZU Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 02:40 Our South Korea visit 03:17 Felix is busy on a day we record a Diablo episode 03:45 Voodoo going hybrid casual 05:56 Hypercasual is dead ... to Voodoo! 07:03 Voodoo rumors 10:46 Habby is a new Voodoo 11:20 Get on a hype train, bro! 14:00 Mob control intro 18:23 Jakub still plays on his computer 20:00 Why close the ad? It's the best part! 21:30 No unfolding gameplay 26:20 Skipit's 26:40 Mob control ad monetization review 28:33 Admon estimates 30:10 UA introduction 31:30 UA channel mix 33:44 Mob control creatives 39:45 Collect em all creatives 43:25 Fake creatives in the game every 10 levels 44:25 Collect em all - UA channel mix 46:46 Collect em all, intro 50:25 Retention numbers 53:53 ASMR slicing! 54:10 Ads monetization Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jun 19, 2023 • 50min

Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠ Felix Braberg⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠! Agenda: 00:00 Epic intro 02:30 Felix is giving us shit for the Squad Busters episode 03:35 Rewarded ads end cards arms race 04:41 Interactive end cards history lesson 06:49 Felix is showing why he is a 0.5 gamer on the show 10:43 Jakub brainfarts about the end cards 12:46 Why you should not soft launch your game in the US! 22:43 Matej is getting smashed for bringing up a terrible example 25:20 Philippines for a soft launch? 26:22 Night Crows intro 28:43 Jakub is flying over Slovakia in a Korean mobile game 34:21 Streamer supporter system 36:00 Jakub disappoints us a bit 36:52 Streamer prize pool increased by 2 mil while we talk 37:32 Marketing 101 - Branded Grocery store 37:52 Wagyu burger with Night Crows coupons? 38:25 Somebody said branded car wash? 39:19 Jakub claims the 2nd best UA manager spot by FAR 39:40 Why is this game making so much money? 45:40 Jakub has its own game design catchphrase! 47:05 Matej speculates about the Night Crows mechanic Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jun 15, 2023 • 54min

Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover

two & a half gamers, Matej⁠ teams up with Joseph Kim⁠ from GameMakers & discuss last year's Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles. Youtube: https://youtu.be/_hY8nU6QGMo Agenda: Honkai Starrail Monopoly GO! Survivor!.io Marvel Snap Frozen City GameMakers: https://www.youtube.com/channel/UCJNjY2wtI5-F9ECeSA9KhEQ https://gamemakers.com/ https://gamemakers.substack.com/ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Floodrush article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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Jun 9, 2023 • 47min

Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)

This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠mistplay.com⁠⁠! Agenda: 00:00 Epic intro 01:30 Cheap guys complaining about stuff 04:32 Dear listeners, this is Jakub 04:50 Felix has to start talking about the game (oh wait!) 05:02 Google ads for Floodrush! 07:44 New genre unlocked: Army something 12:44 Jakub enjoys killing other players 17:05 The biggest issue of Floodrush 19:11 Matej is the best player on the island 21:50 Random starting deck 27:50 Not usual random gachapoool 29:30 Ship level is tied to everything 34:24 Squad Busters vs. Floodrush comparison 37:48 Islands/water works on the marketability level 39:00 Rating time! 40:24 Felix got a little bit confused in the rating game 43:09 Monetisation potential of the game 43:50 Cry me an admon river 45:50 teaser for the next episode Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

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