

two & a half gamers
Lancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Episodes
Mentioned books

Aug 7, 2023 • 52min
Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)
This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/O1qlhlU2TIY
Gamescom event! https://www.singular.net/lp/gamescom2023-event
Agenda
00:00 Epic intro
02:31 Felix sharing great numbers on Linkedin
04:00 Monopoly GO UA intro
06:49 Monopoly GO revenue growth
08:30 Retention numbers
10:15 UA channel mix
12:50 Facebook Connect
14:30 Creative mix
16:10 Initial CPI chit-chat
18:06 Jakub gets demoted to 3rd best UA manager on the show
20:25 Mr.Monpoly, AKA Milburn Pennybag
21:34 When Celebs?
22:23 Monopoly GO needs Robert De Niro
23:11 CPI estimation!
24:52 Admon review
28:00 IP cut
28:34 Game Design part
33:18 Please send us your address - EliteDolphin
35:30 Monetisation
36:30 Facebook groups
42:58 Monopoly IP limitations
45:08 What is the purpose of the game?
45:20 Why does Monopoly GO grow like hell?
48:57 Game Rating
49:56 Jakub takes us home!
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/will-ai-finally-kill-ua

Jul 31, 2023 • 50min
Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/QUVvO9hjSj8
Agenda:
00:00 Epic intro
04:30 Thank you for 3000 subscribers!
06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event
06:50 Felix running tests
14:48 Aggregated Event Measurement
26:49 Trust me, bro!
29:53 Harry Potter Magic Awakened
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jul 24, 2023 • 41min
South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games
This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lančarič, Inhoo Park, Shinhee Lee
Youtube: https://youtu.be/VHTViASlOHY
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
01:25 Special guests introductions
03:06 How do Korean Marketers see the Korean market?
07:35 Out-of-Home Marketing in South Korea
11:08 Celebrity alignment with the game genre
14:38 Mobile gaming industry in KR
16:00 Gaming genres Gender preference in Korea
26:54 3 requirements for entering the Korean market
30:31 UA channels in KR
31:18 Chart boosting your game and the costs
33:57 Korean industry
39:05 Creatives
Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jul 17, 2023 • 58min
From hypercasual to hybridcasual - The SayGames story (#72)
This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/9tmNnEkeZgQ
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
03:03 SayGames intro (to hybrid casual)
06:00 Why are we talking about Pirate Raid?
06:35 1.5 gamers love pirates
07:40 DreamDale intro
09:19 DreamDale Ad monetisation review
11:28 Skipits, the new admon feature
12:44 How much money does DreamDale make a day on ads?
15:03 Jakub tortures himself with ads
16:30 DreamDale UA review intro
17:32 Watch a rewarded video or buy a skipit to hear the UA secrets
18:33 DreamDale playable
23:54 You have Lilith from Wish
30:16 DreamDale game design review
34:00 UA built DreamDale
36:14 UA can build your game profitably
37:55 Pirate Raid Admonetisation intro
39:33 New format of the end card
43:13 Eastern European Nelly says the Pirate Raid is dead!
43:15 UA Pirate Raid
45:07 Felix with Dragonball Z Ads power
47:11 Pirate Raid Game design review
53:15 Who does hybrid casual better?
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jul 10, 2023 • 52min
Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)
This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube:
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
01:46 Google Consent Management Platform
05:40 Easybrain CMP implementation
12:22 Ads are beautiful, regulatory bullshit is not
12:55 Google Ads transparency center
14:47 Realtime usage of Google Ads library
21:40 TikTok new AI scripts generator
25:10 Game designer can't make a script for a creative
28:30 We are having a waifu intervention
28:42 Horse racing game script
33:07 Game review radar
50:03 Jakub shows his true, but mean face
51:17 Review Radar, see you next time!
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/will-ai-finally-kill-ua
Useful links:
https://adstransparency.google.com/
https://ads.tiktok.com/business/creativecenter/script-generator/pc/en
https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/
https://iabeurope.eu/cmp-list/

Jul 3, 2023 • 51min
Diablo IV special: Gameplay & game design review, Pay for comfort, Path Of Exile comparison
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Lilith
Youtube: https://youtu.be/4H8baIgosnw
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
04:00 Scaling system
11:40 Seasonal content
20:45 Altered gameplay
21:14 Path of exile
26:38 Pay for comfort
35:14 POE2 beta announcement
40:24 Diablo dads FTW!
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/will-ai-finally-kill-ua

Jun 26, 2023 • 1h 4min
From hypercasual to hybridcasual - The Voodoo story (#70)
This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/BXqKnS-qfZU
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
02:40 Our South Korea visit
03:17 Felix is busy on a day we record a Diablo episode
03:45 Voodoo going hybrid casual
05:56 Hypercasual is dead ... to Voodoo!
07:03 Voodoo rumors
10:46 Habby is a new Voodoo
11:20 Get on a hype train, bro!
14:00 Mob control intro
18:23 Jakub still plays on his computer
20:00 Why close the ad? It's the best part!
21:30 No unfolding gameplay
26:20 Skipit's
26:40 Mob control ad monetization review
28:33 Admon estimates
30:10 UA introduction
31:30 UA channel mix
33:44 Mob control creatives
39:45 Collect em all creatives
43:25 Fake creatives in the game every 10 levels
44:25 Collect em all - UA channel mix
46:46 Collect em all, intro
50:25 Retention numbers
53:53 ASMR slicing!
54:10 Ads monetization
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jun 19, 2023 • 50min
Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
02:30 Felix is giving us shit for the Squad Busters episode
03:35 Rewarded ads end cards arms race
04:41 Interactive end cards history lesson
06:49 Felix is showing why he is a 0.5 gamer on the show
10:43 Jakub brainfarts about the end cards
12:46 Why you should not soft launch your game in the US!
22:43 Matej is getting smashed for bringing up a terrible example
25:20 Philippines for a soft launch?
26:22 Night Crows intro
28:43 Jakub is flying over Slovakia in a Korean mobile game
34:21 Streamer supporter system
36:00 Jakub disappoints us a bit
36:52 Streamer prize pool increased by 2 mil while we talk
37:32 Marketing 101 - Branded Grocery store
37:52 Wagyu burger with Night Crows coupons?
38:25 Somebody said branded car wash?
39:19 Jakub claims the 2nd best UA manager spot by FAR
39:40 Why is this game making so much money?
45:40 Jakub has its own game design catchphrase!
47:05 Matej speculates about the Night Crows mechanic
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jun 15, 2023 • 54min
Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover
two & a half gamers, Matej teams up with Joseph Kim from GameMakers & discuss last year's Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles.
Youtube: https://youtu.be/_hY8nU6QGMo
Agenda:
Honkai Starrail
Monopoly GO!
Survivor!.io
Marvel Snap
Frozen City
GameMakers:
https://www.youtube.com/channel/UCJNjY2wtI5-F9ECeSA9KhEQ
https://gamemakers.com/
https://gamemakers.substack.com/
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Floodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Jun 9, 2023 • 47min
Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)
This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Epic intro
01:30 Cheap guys complaining about stuff
04:32 Dear listeners, this is Jakub
04:50 Felix has to start talking about the game (oh wait!)
05:02 Google ads for Floodrush!
07:44 New genre unlocked: Army something
12:44 Jakub enjoys killing other players
17:05 The biggest issue of Floodrush
19:11 Matej is the best player on the island
21:50 Random starting deck
27:50 Not usual random gachapoool
29:30 Ship level is tied to everything
34:24 Squad Busters vs. Floodrush comparison
37:48 Islands/water works on the marketability level
39:00 Rating time!
40:24 Felix got a little bit confused in the rating game
43:09 Monetisation potential of the game
43:50 Cry me an admon river
45:50 teaser for the next episode
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design


