South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games

Jul 24, 2023

41:13

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Episode notes

This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Inhoo Park, Shinhee Lee Youtube: https://youtu.be/VHTViASlOHY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

01:25 Special guests introductions

03:06 How do Korean Marketers see the Korean market?

07:35 Out-of-Home Marketing in South Korea

11:08 Celebrity alignment with the game genre

14:38 Mobile gaming industry in KR

16:00 Gaming genres Gender preference in Korea

26:54 3 requirements for entering the Korean market

30:31 UA channels in KR

31:18 Chart boosting your game and the costs

33:57 Korean industry