two & a half gamers

This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/f78KxSbVnTY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP Agenda: 00:00 Epic Intro 04:45 How does Mistplay work, and why does it work? 07:00 How to measure ROI? 08:38 What is the difference between Mistplay vs other rewarded apps? 12:21 How does onboarding a new game influence UA for Mistplay? 16:04 How do you approach cross-department cooperation? 18:00 How many UA channels? 20:00 Do you even CTV? 23:52 Creatives in the CTV 27:30 How to test & add new UA channels to the mix? 29:40 UA DIVERSIFICATIOOOON 30:42 2.5 gamers podcast is starting a new affiliate cowboy network 32:25 How do you define a test budget for a UA channel test? 38:30 How many creatives should you test with a multi-million monthly UA budget? 39:30 Which UA channels to use for creative testing? 42:35 It can take 7-14 days for winners to overtake spending 43:40 How to approach the creative process? 46:30 How to define a creative winner? 48:08 Leveraging AI in the Creatives Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/squad-busters-supercell-softlaunch

This is no BS gaming podcast 2.5 gamers session #66. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For the actual gameplay, check out Youtube: https://youtu.be/4hlmgMVdm-g⁠ Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠mistplay.com⁠! Agenda: 00:00 Epic intro 00:45 Squad Busters intro + gameplay tutorial 03:15 Every time you say, "Ads are beautiful," the Supercell game gets killed in Softlaunch! 06:15 Maven Matej starts playing Squad Busters while Remo talks Game design 11:45 Streamers usually win always 12:18 Plaza upgrades 13:50 Marvel Snap locations vs. battle mods 14:32 The Cannon is really OP 14:52 You buy a battle pass for each world 17:52 Combat mechanics 21:32 You can only re-roll once per battle 24:40 Fusion mechanic explanation 26:20 What is the incentive to kill other players? 29:40 What's new? What is the biggest difference between builds? 33:50 No gachapoooools! 35:00 Supercell games number comparison 38:00 Killing games in soft launch 38:26 Remo conspiracy - Clash heroes = Squad busters! 40:00 How to download Squad Busters? 41:53 #supercellpartner 42:26 Soft launch strategy 44:00 EL PRIMOOOOOO! 45:45 How would you classify Squad Busters? 50:00 What would you monetize? 50:30 Supercell is fair! 53:25 Listening to the feedback & trying to improve the game 54:13 Player rating, game design rating & global launch prediction 55:25 Random chest timer scales!!! I was right! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q2-version

This is no BS gaming podcast 2.5 gamers session #65. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/s-BCrDt88Rk Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Epic Intro 03:25 Ad monetization review 05:55 Pesky IAP revenue 06:22 Small Waifus in tile games are coming 09:57 Exact Admon monthly revenue assumption A'la Felix 12:15 Felix cracks an admon jokes 12:17 "Haha" moment 15:12 BS meter is blinking 17:08 UA review 17:51 Revenue by country breakdown 19:48 Very accurate, amazing budget calculations, A'la Felix 21:12 Definitely Woo rather than a Boo 22:41 UA channel mix investigation 24:41 Felix is not brave enough to speak up 25:27 Altered gameplay with enhanced interaction 28:05 Old Lady kicking ass on the UA front 29:50 Feels a little bit ASMR, no? Shut up! 31:15 Why would you use a slot machine in your creatives? 33:19 Triple match 3D! 34:43 UA channel mix of Triple Match 3D 35:57 Live Creatives comparison 39:19 Game design review 40:30 History lesson 41:27 Austin is trying to escape the evil shark 44:30 Jakub is being attacked by three interstitials in a row! 49:35 Clash of Clans UA people, please get your banner sizes in order 50:36 Ad SDK investigation 52:13 Automatic UGC? 53:50 MAU 2.5gamers Party - signup now! We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy

This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠https://youtu.be/6VHp7py_FzY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Intro 00:51 it's 4 am somewhere 01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post! 03:45 no margaritas in the house; please don't make your segment too long, Jakub. 04:20 Two friends & one hostile asshole 04:45 This is who Jakub is! 05:13 Ad monetization update: Meta email 06:27 How do we know ad networks are fingerprinting? 06:44 Where were you when ATT happened? 08:20 Facebook adds "enhanced interaction" to the rewarded video 09:47 Enhanced interaction, my ass 11:15 NPCs an ad in VR 11:50 Felix answering questions from the audience 12:13 How to prepare your admon stack to prep for Google change? 13:19 Ping Felix for help 14:55 Few words about Mistplay 16:20 UA challenges by Gamesforum 17:12 Finding flamingo slippers is the biggest challenge 19:07 Creative trends Q1 2023 19:58 Royal Match 22:45 Jakub & Felix having fun while seeing 0 ads 23:25 Topwar 26:32 Township 28:35 Cooking Madness 30:25 Merge mansion 30:40 No one hates Pedro Pascal 31:50 Couldn't find the screenshots, sorry! 32:56 Evony & Stormshot 33:20 Herowars 34:41 What are the trends? 34:54 The real gameplay is going to win! At some point! 37:00 Jakub is starting a new segment! 37:05 Soft launch sonar 37:50 My periscope is out, my friend! 44:02 No Gachapools! 52:00 Ubisoft really needs a mobile hit game! We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition East side games case study: https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games

This is no BS gaming podcast 2.5 gamers session #63. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠https://youtu.be/nhTzSeenLJ8 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda 00:00 Intro 01:23 Stuff that nobody cares about 02:56 Important announcement & Mistplay intro 04:35 Does Mistplay actually work? Yes! 05:30 Agenda of today's session 06:14 Two waifus & half male character 07:48 People come for ads 08:30 Smoky Admon backrooms 16:37 Viva la dirt league 19:36 Jakub making enemies 24:48 Why are we even talking about Viva La Dirt League? 26:35 How do you even measure campaigns like these? 27:25 Viva La Dirt league is a step up from influencer marketing 29:54 Pedro Pascal & Merge mansion audience mismatch? 31:30 How much money do they charge for a video? Benchmarks from other influencers 33:05 Human ads on Linkedin 34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail 36:20 Matej goes full ASMR 38:25 Is Honkai: Star Rail basically a Raid Shadow legend? 40:16 Where are the horse girls? 42:30 No Ads, goodbye Felix 46:59 No social features yet 48:30 Is this game going to cannibalize Genshin? We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me.  ⁠https://info.youappi.com/mau-2023-club-guest-list-general⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality

This is no BS gaming podcast 2.5 gamers session #62. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠https://youtu.be/1a3L9sx0EbE Agenda 00:00 Intro 02:02 Great time not to have Felix on 02:50 Why are we talking about Call of Dragons? 04:16 Game design intro 06:15 TOP10 4X strategy games 13:13 Jakub finally struggles to play games on an emulator 14:15 Revenue per download comparison 16:20 Jakub showcases the Call of Dragons gameplay 18:58 Hello Supercell! 19:59 Noob vs. Pro game 24:04 Mr. Gachapoooool is back in the game 25:00 Players are the content 31:32 Hospitals in 4X games 37:52 These games have 150k spend depth 38:35 User acquisition intro 38:41 Soft launch of CoD 41:10 Top 10 countries - revenue wise 42:39 Competitors 43:18 Retention comparison 45:12 UA channel mix 45:40 Creative showcase 51:20 Interesting tidbits 54:00 Viva La Dirt League 57:15 Call of Dragons overall rating Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/ua-manager-life-post-idfa-reality

This is no BS gaming podcast 2.5 gamers session #61. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/1qY6jZVSOeQ Agenda 00:00 intro 00:57 Thank you very much for your support! 01:27 Imitation is the best form of flattery 01:40 You can't copy fun 01:52 Agenda of this session 02:26 Matej's ego is not out of the control 03:17 Legend of Slime revenue split 03:30 Jakub challenges Felix for leadership of the ads movement 03:54 Matej makes assumptions about the revenue split 04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered! 05:09 Jack, the legend of Slime, talks about the game 06:35 Ad monetisation intro 07:35 Why is this game doing so well in Asia? 07:59 Waifu game design Puritans denying ads 10:19 The heart of the ads 11:17 30+ ad placements 12:20 Million-dollar questions: Why push players to watch 500 ads? Answered! 13:55 Jakub cheats all the time 14:08 11 ad partners! 15:06 How much money are they earning on ads? 17:40 600-900k a day on ads? :-O 18:42 User Acquisition Intro 19:20 Thank you, Game Refinery, for providing insights! 20:00 Felix's job is done 21:07 Top geos 21:38 Competitors? 22:37 Matej is not a friend with Mariana Trench 25:30 UA channel mix 26:40 Let's look at the Applovin Legend of Slime playable 28:04 TOP 3 UA channels 28:50 Deep Creative review 34:23 No AI UGC 36:36 Interesting User Acquisition tidbits 38:15 Maven Matej UA rating 40:40 Kudos to Luna 41:35 Expressing a disappointment in the UA 43:00 UA could be so much better 43:32 One gamer and two noobs 45:00 Tell me the edge, it's no bullshit 45:16 My name is Felix, and I disapprove of this message 45:51 The evolution of Idle games 47:22 GACHAPOOOOOL Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠⁠⁠⁠https://lancaric.me/8-must-have-before-post-idfa-soft-launch

This is no BS gaming podcast 2.5 gamers session #60. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠ Special guest: ⁠Manuel Prueter⁠ Youtube: ⁠https://youtu.be/79dnIjfWbRA⁠ Agenda 00:00 Intro 01:10 Manuel intro 02:18 Jakub is cheap 03:48 Is mobile really dead? 05:37 King of Organic Downloads 06:52 How to think about ASO? 08:28 How to get into Auto Collection similar games? 09:08 Stop with keyword stuffing 09:38 Google loves revenue (as quickly as possible) 10:05 App health intro 10:49 What are ANRs? 12:02 Magic number for ANRs is 0.47% 12:20 Why 0.47%? 12:48 mmmmmm 12:53 Put on your tinfoil hat pls! 14:23 How does the app loading process look like? 17:50 When do most ANRs occur? 18:32 You don't know when mommy is calling 19:28 Why is this app on pause consuming so many resources 19:38 Ways to mitigate ANR's 21:05 Manuel spilled already all the meat about ANR's :( 22:31 but shares more actionable tips about ANRs 23:40 Removing firebase help decrease ANRs by 25% 25:35 Tinfoil hat part 2 27:15 When to update the SDKs? 28:04 How ANRs influence the organic downloads 29:45 Lost organics, buy more users with UA 30:22 Slowcode, what is it? 31:07 Look at home first! 32:06 Million-dollar question: How hard is it to implement SDKs? 33:43 It's a business decision! 36:10 How to project ad revenue? 36:22 Remo gets excited and eventually asks a question! 38:11 Am I working for the paper bin now? 39:18 Do you exclude devices for showing ads? 41:03 Shout-out to Xiaomi devices 41:24 What are web view and ad loading? 43:30 No Ads for you, sir! 44:10 Manuel loves all SDKs 46:27 How do you structure the team around updating SDKs? 47:46 If you had to choose, what would you implement: SKD or a new feature? GitHub resource mentioned in the podcast - ⁠https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin/issues/165#issuecomment-1504341154⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality⁠

This is no BS gaming podcast 2.5 gamers session #59. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠Jakub Remia⁠⁠⁠r, ⁠⁠⁠Matej Lančarič⁠⁠⁠, ⁠⁠⁠Felix Braberg⁠⁠⁠ Youtube: https://youtu.be/Ct-h1YmYEiY Agenda 00:00 Intro 01:08 Ad mon beef 02:02 Phil Collins in Korean games 03:12 UA flamboyant session intro 03:38 UA flamboyant checklist 05:20 Epic UA flamboyant session intro 07:31 How to do a proper UA & creative review? 12:15 CPI benchmarks 14:50 Goal setting for the UA team 18:25 Well, it depends... 20:34 Growing UA budgets 22:22 Maven Matej doesn't only acquire payers? Pche! 24:01 Campaign structure consolidation 26:17 You should always have a margarita 26:25 UA diversification 28:40 Creatives are made for players, not Art directors 31:08 Political ads THE OG's of fake ads 31:23 Generative AI in UA workflow 34:29 Where to get inspiration for creatives? 35:38 Confused Travoltas 37:08 Fake ads = lower retention, BUT! 39:30 Matej is saying some controversial shit 39:45 Meme & AI creatives 42:37 Anatomy of the well-performing creative 46:08 You keep the charade! 46:40 Videos leveraging Youtubers with channels and their audience 51:05 2nd best UA manager on the podcast has spoken! 52:39 Article for you guys: ⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠lancaric.substack.com⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric ⁠https://lancaric.me/ua-the-new-frontier-of-game-dev

This is no BS gaming podcast 2.5 gamers session #58. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠Jakub Remia⁠⁠r, ⁠⁠Matej Lančarič⁠⁠, ⁠⁠Felix Braberg⁠⁠ Youtube: https://youtu.be/ojqMHg0d03c Agenda 00:00 Intro 00:50 Special guest Philips 02:47 Jakub goes full systems & vectors on Diablo 4 04:50 SSSnaker introduction 05:00 SSSSSSSSSnakeeeeer 06:14 SSSSnake jazzzzz 07:40 SSSSnaker Ad mon analysis time 08:29 7 Jakub's sons = 1 Katarina 08:39 two noobs & one gamer 10:06 Jakub is having some technical issues 10:25 Showing the actual gameplay with ad placements 11:38 six rewarded videos placements 12:58 SSSnaker makes around $17-20k ad revenue per day 14:25 Could SSSnaker be making 30-40% ad revenue? 15:10 Philips is an SSSnaker noob 18:11 SSSSnake jazzzzz 19:32 Flamboyant UA intro & country breakdown 21:54 Survivor.io & SSSnaker global launch numbers comparison 22:11 Soft launch review 25:00 Creatives 26:37 UGC creative deep dive 27:18 14862.23 USD for a creative? 28:11 How do AI creatives perform against real people? 32:00 UA channel mix 33:00 Behind the curtains deal? 35:11 Retention comparison Habby games vs. action category 39:14 Habby monetization framework 41:00 Hypercasual is dead 41:50 No more ASMR background noise :( 42:36 Snake master vs. SSSnaker - gameplay comparison 43:21 Life lesson no.1 - play with the keyboard 44:03 We hope you get killed! 45:32 Unfolding gameplay 45:54 It would take generations of Felixes to get to world 11 47:21 Is Habby the new Voodoo? 48:20 It's all about the efficiency 49:00 Is Habby publishing two more games in 2023? 50:00 This episode is brought to you by stuck Felix 53:16 Jesper is amazing! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric https://lancaric.me/ua-the-new-frontier-of-game-dev