two & a half gamers 11 UA & Creative tips, đŠ©â unleash your inner UA flamboyance (#59)
This is no BS gaming podcast 2.5 gamers session #59. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letâs not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: â â â Jakub Remiaâ â â r, â â â Matej LanÄariÄâ â â , â â â Felix Brabergâ â â
Youtube: https://youtu.be/Ct-h1YmYEiY
Agenda
00:00 Intro
01:08 Ad mon beef
02:02 Phil Collins in Korean games
03:12 UA flamboyant session intro
03:38 UA flamboyant checklist
05:20 Epic UA flamboyant session intro
07:31 How to do a proper UA & creative review?
12:15 CPI benchmarks
14:50 Goal setting for the UA team
18:25 Well, it depends...
20:34 Growing UA budgets
22:22 Maven Matej doesn't only acquire payers? Pche!
24:01 Campaign structure consolidation
26:17 You should always have a margarita
26:25 UA diversification
28:40 Creatives are made for players, not Art directors
31:08 Political ads THE OG's of fake ads
31:23 Generative AI in UA workflow
34:29 Where to get inspiration for creatives?
35:38 Confused Travoltas
37:08 Fake ads = lower retention, BUT!
39:30 Matej is saying some controversial shit
39:45 Meme & AI creatives
42:37 Anatomy of the well-performing creative
46:08 You keep the charade!
46:40 Videos leveraging Youtubers with channels and their audience
51:05 2nd best UA manager on the podcast has spoken!
52:39 Article for you guys: â https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-uaâ
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