two & a half gamers How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)
This is no BS gaming podcast 2.5 gamers session #60. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Special guest: Manuel Prueter
Youtube: https://youtu.be/79dnIjfWbRA
Agenda
00:00 Intro
01:10 Manuel intro
02:18 Jakub is cheap
03:48 Is mobile really dead?
05:37 King of Organic Downloads
06:52 How to think about ASO?
08:28 How to get into Auto Collection similar games?
09:08 Stop with keyword stuffing
09:38 Google loves revenue (as quickly as possible)
10:05 App health intro
10:49 What are ANRs?
12:02 Magic number for ANRs is 0.47%
12:20 Why 0.47%?
12:48 mmmmmm
12:53 Put on your tinfoil hat pls!
14:23 How does the app loading process look like?
17:50 When do most ANRs occur?
18:32 You don't know when mommy is calling
19:28 Why is this app on pause consuming so many resources
19:38 Ways to mitigate ANR's
21:05 Manuel spilled already all the meat about ANR's :(
22:31 but shares more actionable tips about ANRs
23:40 Removing firebase help decrease ANRs by 25%
25:35 Tinfoil hat part 2
27:15 When to update the SDKs?
28:04 How ANRs influence the organic downloads
29:45 Lost organics, buy more users with UA
30:22 Slowcode, what is it?
31:07 Look at home first!
32:06 Million-dollar question: How hard is it to implement SDKs?
33:43 It's a business decision!
36:10 How to project ad revenue?
36:22 Remo gets excited and eventually asks a question!
38:11 Am I working for the paper bin now?
39:18 Do you exclude devices for showing ads?
41:03 Shout-out to Xiaomi devices
41:24 What are web view and ad loading?
43:30 No Ads for you, sir!
44:10 Manuel loves all SDKs
46:27 How do you structure the team around updating SDKs?
47:46 If you had to choose, what would you implement: SKD or a new feature?
GitHub resource mentioned in the podcast - https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin/issues/165#issuecomment-1504341154
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