two & a half gamers

This is no BS gaming podcast 2.5 gamers session #57. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠Matej Lančarič⁠⁠, Kate Lovejoy, Loic Anton Youtube: https://youtu.be/z6QTF7oHu-I Agenda 00:00 Intro 02:36 What the hell is Privacy Sandbox? 05:44 How does the Privacy Sandbox work? 07:34 Why should we pay attention to the privacy sandbox? 10:37 What can you beta test? 15:58 Do you need to implement SDK for every client? 17:44 How does the cooperation with Google look like? 22:31 Audience definition before and after Privacy Sandbox 29:41 When is the Privacy Sandbox happening? 36:32 When do you need to deep-dive into Privacy Sanbox? 40:00 Closing remarks Email at kate@adikteev or loic@adikteev.com for more information Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric User Acquisition as the New Frontier of game development https://lancaric.me/ua-the-new-frontier-of-game-dev/

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠Jakub Remia⁠r, ⁠Matej Lančarič⁠, ⁠Felix Braberg⁠ Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ Agenda 00:00 Intro 00:15 Chit-chat (nothing important, you can skip this) 05:20 Century games intro 09:15 Frozen City ad monetization update 11:21 Felix is heartbroken 13:41 Frozen City making about $1mil ad revenue/month 14:20 Felix gives ad placements suggestions 15:08 How much more could they be earning? 16:20 Double placements during weekends 17:00 Negative nancy dresses up as a detective 21:08 Felix's wet ad revenue dream in 4x games starts 25:00 Whiteout Survival UA epic intro 25:43 Soft launch dates of Frozen City & Whiteout survival 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in? 29:30 Top 10 Geos revenue wise 30:31 Retention KPIs 32:43 UA is dead? How come they get so many users on iOS? 34:50 Whiteout survival creative strategy 38:50 Game design intro 42:00 Wait, wait, wait, wait?! Is this a 4X game? 44:11 Smooth transition from idle game to 4X 45:25 Where are the ads? 47:34 Chef's Kiss 50:07 Baloon mechanic, pure genius Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Frozen City post-IDFA global launch UA case study https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/

Special guest Eran Friedman joins the podcast to discuss SKAN 4.0. Topics include the adoption rate of SKAN 4.0, advantages of being an early adopter, differences between SKAN 3 and SKAN 4, postbacks and conversion windows, tracking LTV in SKAN 4.0, setting up different conversion schemas, and getting creative-level data.

This is no BS gaming podcast 2.5 gamers session #54. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special guest: Eric Kress Youtube: https://youtu.be/mzxxL_UtzoI 00:00 Intro 01:00 Jakub makes himself visible by introducing 02:53 Eric, is this glass half full or half empty? 03:36 What does Eric actually do? 06:42 Is mobile dead? 08:49 six people on the top destroying the lives of mobile developers 10:00 UA is shifting 11:50 Kumbaya Matej strikes again on iOS 12:38 What is the adoption rate of SKAN 4? 13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource) 14:02 What story are Unity, Applovin, and Ironsource trying to spin? 16:00 Jakub wakes up & shoots vectors immediately 18:31 Eric disagrees with us! No shit sherlock! 20:20 New frontier of game development 21:15 Felix sharing UA secrets from his smokey darkrooms 22:25 Old companies gonna die 24:10 Gaming trends are coming from East to West 24:52 Jakub goes into the rabbit hole with Eric 27:55 Applovin increases revenue guidance 30:38 Why Eric got so negative? 32:48 Which companies does Eric like the most? 33:40 VR is dead again (blockchain dead too) 34:42 What is the endpoint for mobile? 35:50 30% fee is a joke! 38:00 Hypercasual shit is on! 40:08 Ads are beautiful 41:18 The new frontier of game development 44:20 You can always lie in your ads 46:55 Mr. Gachapool returns 48:35 Matej is Matthew from now on 48:51 How bad will things be for Unity, Applovin, and Ironsource? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/

This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/GwoG7SIfkUY 00:00 Intro 01:05 Numbers Chit chat 03:22 No official multiple Admob statement (ask your admob rep) 05:00 Matej = Felix's secretary 05:28 Kimono session 06:11 Eversoul intro 07:02 Why are we even reviewing this (boring) game? 09:05 Full admon part in 2 seconds 09:39 Why games from the east don't have ads? 10:41 Camera zooms in on Jakub's premium BS 12:55 UA intro 14:12 Mr. Gachapool got introduced to the podcast 15:08 Comparing Eversoul to the Goddess of Nikke 16:54 UA dark secrets spilled by Mr.Gachapool 17:17 UA channel mix 18:22 Actual gameplay in the creatives 19:06 Creative strategy 21:35 Flamboyant UA strategy for Eversoul 24:52 Collabs in anime games 27:16 Starting to share gameplay of Eversoul 27:37 Game design Eversoul intro 33:51 Jakub talking about two different progressions 34:53 Please keep the story 35:23 Big +1 feature - engagement prolonging tactic 36:30 Felix looks really confused 37:04 Why is the game making so much money? GACHAPOOOOOL! 37:24 Can you buy a ticket to the waifu concert? 38:10 Infinite starter banner 43:27 Waifu games are saving mobile! 46:15 Get back to the podcast Jakub! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/

This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/J0CZ8yV__7U 00:00 Intro 04:30 few words from our friends from Adikteev  05:05 Oj oj oj Admonetisation secrets  07:15 Ad monetization for the people 07:35 The admon gossip corner intro 10:22 Unity bug 10x over-reporting earnings 13:56 Top tip - Don't lose money! 17:00 2018 is THE back in the days 18:11 Amazon Publisher Services Update 22:35 Sharing the TOP DSP list 24:50 Jakub hates putting ads in games 25:45 Matej in Australia episode 34 reference  28:05 CTR benchmarks 29:40 Experimenting with End cards 32:40 Felix can tell who serves the ad! 33:25 We are going to test Felix, if he is truly the king of admon 34:15 Felix explains the reasoning behind his corner 34:33 Admob is dropping the three-placement rule 41:05 Everybody wins! maybe Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/ https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit  https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

This is no BS gaming podcast 2.5 gamers session #51. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special live episode! The sound quality is a little bit worse. DUH! It's live.  Youtube: https://youtu.be/uuP2NjMxSiM Agenda: 00:00 Intro 03:20 Ad monetization tips & numbers 13:12 UA outlook for 2023 20:38 Game design & creatives part Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

This is no BS gaming podcast 2.5 gamers session #50. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special Guest: Nicolas Vereecke Check out - FOGDAO (https://www.futureofgaming.wtf/) Youtube: https://youtu.be/h1DBUR4x6To Agenda: 00:00 Intro 01:20 Nico intro  01:42 FOGDAO https://www.futureofgaming.wtf/ 02:40 Special honorable mention - Zaair!  04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb 05:15 Terra & FTX collapses 09:24 Grants in Web3 10:00 What is not a risk in Web3? 10:22 How to choose a blockchain to build on properly?  15:50 FTX follow-ups?  18:00 Lot of web3 companies are getting into trouble! 19:05 What happened to Axie infinity?  21:10 Borrowing term mice nuts from TWIG! Thanks <3 23:20 State of Axie infinity at the end of 2023 25:25 UA in web3 is extremely challenging for non-UA gaming people 27:34 iOS guidelines for web3 29:55 Superbowl & web3 ads 31:20 Digidaigaku thesis 36:00 Apex legends mobile is dead, blockchain would help! 37:10 You have nothing even on the blockchain! 37:45 On-chain games live forever 38:30 Voodoo moves into crypto space 41:39 Bullshit articles from agencies 42:34 Square Enix in web3 44:30 What kind of company will release a big web3 hit? 47:00 Game as a whitelist for NFT sale 48:22 Where would the raised money go?  50:00 Lot of people got super rich early!  52:00 Jakub goes on and on and on with his suuuper long question 56:25 We will see AI being used in very weird places 57:14 Is there any web3 game launch in 2023 to look forward to? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn  11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in?  19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models?  31:28 How early could you predict churn?  37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/_agD-bPS--k Agenda: 00:00 Intro 01:45 User Acquisition  02:25 Frozen City fun stuff 03:22 Top 10 countries in terms of revenues 04:08 UA channel mix 04:45 120 creatives running on Facebook 05:17 UA channel mix on Android 06:00 Are Idle games scaling especially on Applovin? 06:25 Publisher analysis 07:10 Low poly 07:31 Is high art style quality bringing more IAPs? 08:35 Mr.UA Felix has a strong opinion 09:34 Adikteev cross-promo! 10:06 Frozen City Creatives 12:28 Jakub is complaining because of creatives! 14:05 Would you spend in Frozen city? 14:28 6.5 Maven Matejs out of 10 15:10 Ad monetisation intro about Frozen City 16:35 Felix pulls off an epic intro 17:05 Ad placements 17:58 IAP whales vs Ad whales 18:32 Secret Ad placement guess 18:48 New Ad Placement ideas & recommendations 20:38 7 DAU per user gives $1 in D14 LTV 20:57 Mad Ad mon MATH happening  21:20 Please put an ad to skip night! 22:46 Mediation info 23:01 Pls update app-ads.txt to get 10% ad revenue 23:43 Felix pulls off an epic intro about potential revenue (decimals) 25:50 Jakub pulls off an epic intro about Game design of Frozen City 26:11 A History lesson 34:10 Everything is easy for Jakub 35:15 Frozen City event setup 35:37 Non-prominent Ad placements 36:15 Internal fights against ads? 36:40 People begging to get ads (and Felix too!) 37:25 Modes of Frozen city 38:10 $1.5Mil revenue in the first month 39:00 Why not put more ads in the game? 40:35 Catch your breath for an ad in Call of Duty! 41:38 Frozen city could earn 80% more revenue Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate