two & a half gamers Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT? When is it happening? (#57)
This is no BS gaming podcast 2.5 gamers session #57. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lančarič, Kate Lovejoy, Loic Anton
Youtube: https://youtu.be/z6QTF7oHu-I
Agenda
00:00 Intro
02:36 What the hell is Privacy Sandbox?
05:44 How does the Privacy Sandbox work?
07:34 Why should we pay attention to the privacy sandbox?
10:37 What can you beta test?
15:58 Do you need to implement SDK for every client?
17:44 How does the cooperation with Google look like?
22:31 Audience definition before and after Privacy Sandbox
29:41 When is the Privacy Sandbox happening?
36:32 When do you need to deep-dive into Privacy Sanbox?
40:00 Closing remarks
Email at kate@adikteev or loic@adikteev.com for more information
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User Acquisition as the New Frontier of game development