This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/_agD-bPS--k
Agenda:
00:00 Intro
01:45 User Acquisition
02:25 Frozen City fun stuff
03:22 Top 10 countries in terms of revenues
04:08 UA channel mix
04:45 120 creatives running on Facebook
05:17 UA channel mix on Android
06:00 Are Idle games scaling especially on Applovin?
06:25 Publisher analysis
07:10 Low poly
07:31 Is high art style quality bringing more IAPs?
08:35 Mr.UA Felix has a strong opinion
09:34 Adikteev cross-promo!
10:06 Frozen City Creatives
12:28 Jakub is complaining because of creatives!
14:05 Would you spend in Frozen city?
14:28 6.5 Maven Matejs out of 10
15:10 Ad monetisation intro about Frozen City
16:35 Felix pulls off an epic intro
17:05 Ad placements
17:58 IAP whales vs Ad whales
18:32 Secret Ad placement guess
18:48 New Ad Placement ideas & recommendations
20:38 7 DAU per user gives $1 in D14 LTV
20:57 Mad Ad mon MATH happening
21:20 Please put an ad to skip night!
22:46 Mediation info
23:01 Pls update app-ads.txt to get 10% ad revenue
23:43 Felix pulls off an epic intro about potential revenue (decimals)
25:50 Jakub pulls off an epic intro about Game design of Frozen City
26:11 A History lesson
34:10 Everything is easy for Jakub
35:15 Frozen City event setup
35:37 Non-prominent Ad placements
36:15 Internal fights against ads?
36:40 People begging to get ads (and Felix too!)
37:25 Modes of Frozen city
38:10 $1.5Mil revenue in the first month
39:00 Why not put more ads in the game?
40:35 Catch your breath for an ad in Call of Duty!
41:38 Frozen city could earn 80% more revenue
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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/
Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate
two & a half gamers