two & a half gamers Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
Mar 13, 2023
Special guest Eran Friedman joins the podcast to discuss SKAN 4.0. Topics include the adoption rate of SKAN 4.0, advantages of being an early adopter, differences between SKAN 3 and SKAN 4, postbacks and conversion windows, tracking LTV in SKAN 4.0, setting up different conversion schemas, and getting creative-level data.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Changes and Features of SKAN 4.0
03:38 • 12min
SKAN 4.0: Extending Time Window for Analysis
15:47 • 22min
Impact of Sending Events from Day One and Ongoing Optimization Conversations
37:27 • 3min
Preparing for iOS Changes: SKAN 4.0
39:58 • 5min
Challenges of iOS campaigns and the introduction of SKAN 4.0
45:22 • 4min
Discussion on Changes in Privacy Thresholds and Crowd Anonymity
49:30 • 3min