two & a half gamers
Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
Mar 13, 2023
Special guest Eran Friedman joins the podcast to discuss SKAN 4.0. Topics include the adoption rate of SKAN 4.0, advantages of being an early adopter, differences between SKAN 3 and SKAN 4, postbacks and conversion windows, tracking LTV in SKAN 4.0, setting up different conversion schemas, and getting creative-level data.
52:18
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Developers should prioritize updating the SDK to ensure compatibility with iOS 16.1 and SKAN 4.0.
- Developers should plan and define conversion schemas for different post-backs in SKAN 4.0.
Deep dives
The Importance of Updating the SDK
One important step in preparing for iOS 16.1 and Scan 4.0 is to update the SDK. This ensures compatibility and allows for testing and optimization with the new features. Developers should prioritize incorporating the updated SDK into their development cycle and have it ready when needed.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
