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Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)

two & a half gamers

CHAPTER

Changes and Features of SKAN 4.0

This chapter explores the changes that occurred after Apple's ATT update and the release of SKAN 4.0. It discusses the compatibility of SKAN 4.0 with different iOS versions, the involvement of big companies in testing, and advantages/disadvantages of early adoption. The chapter also highlights the gradual process of adoption and parallel support for both SKAN 3 and SKAN 4.0.

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