Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)

This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY

Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event

Agenda

00:00 Epic intro

02:31 Felix sharing great numbers on Linkedin

04:00 Monopoly GO UA intro

06:49 Monopoly GO revenue growth

08:30 Retention numbers

10:15 UA channel mix

12:50 Facebook Connect

14:30 Creative mix

16:10 Initial CPI chit-chat

18:06 Jakub gets demoted to 3rd best UA manager on the show

20:25 Mr.Monpoly, AKA Milburn Pennybag

21:34 When Celebs?

22:23 Monopoly GO needs Robert De Niro

23:11 CPI estimation!

24:52 Admon review

28:00 IP cut

28:34 Game Design part

33:18 Please send us your address - EliteDolphin

35:30 Monetisation

36:30 Facebook groups

42:58 Monopoly IP limitations

45:08 What is the purpose of the game?

45:20 Why does Monopoly GO grow like hell?

48:57 Game Rating

49:56 Jakub takes us home!

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