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two & a half gamers
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
Oct 16, 2023
Jakub Remia and Matej Lančarič discuss the gaming market situation in China, including regulations, livestreaming, market share, and cultural adaptation. They share insights on finding good partners, publishing deals, user acquisition, and mediation platforms. They also touch on fake ads, monetization loopholes, and popular ad networks in China. A fun and informative discussion for industry professionals!
53:15
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Quick takeaways
- Launching a successful game in China requires understanding and adapting to the Chinese market, including popular genres, social mechanics, and multiplayer aspects.
- Working with a local partner in China can provide valuable insights into cultural nuances and increase the chances of success in the market.
Deep dives
The growth of mobile game approvals in China
According to recent data, the Chinese government has been approving more games for release in China. In the first quarter of this year alone, 288 games were approved, with 27 of them being imported titles. This shows a positive trend compared to last year, with a forecast of over 1,000 new games to be approved this year. However, strict regulations on content and continuous approval processes for updates and events still remain in place.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode