two & a half gamers China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
Oct 16, 2023
Jakub Remia and Matej Lančarič discuss the gaming market situation in China, including regulations, livestreaming, market share, and cultural adaptation. They share insights on finding good partners, publishing deals, user acquisition, and mediation platforms. They also touch on fake ads, monetization loopholes, and popular ad networks in China. A fun and informative discussion for industry professionals!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Gaming Regulations in China
05:12 • 21min
The Role of Local Partners in China
25:57 • 15min
Approval process for creatives and cashback in advertising
41:20 • 2min
Mediation Platforms in China for Game Publishing
43:40 • 4min
Launching Apps with Ads as Monetization in China: Exploring Loopholes and Risks
47:21 • 2min
Discussion on Popular Ad Networks and Apps in China
49:09 • 4min