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4min chapter
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
two & a half gamers
Discussion on Popular Ad Networks and Apps in China
This chapter explores the popular ad networks and apps in China, including the tension between the most used ad networks, such as the super app and QQ email, and the monetization potential of TikTok. The speakers also discuss By Do, the Chinese Google, as well as ad networks from Alibaba, international ones, and Huawei.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode