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4min chapter
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
two & a half gamers
Mediation Platforms in China for Game Publishing
This chapter discusses the popular mediation platforms in China such as Pangle and TapOn, as well as other platforms like Integral and Iron Source. They explore the different ad formats, sorting and filtering options, and the importance of paying for better data.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode