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15min chapter
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
two & a half gamers
The Role of Local Partners in China
This chapter discusses the role of a local partner in China and how they assist with localization and game design, including adjustments for the Chinese market. It also provides information on finding a good local partner and mentions specific publishers that are doing well. The chapter explores different types of game publishers, agreements or deals, and touches on the presence of NetEase and Tencent at GDC.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode