Matej Lančarič

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives?  16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives  37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Jakub Remia and Matej Lančarič discuss the gaming market situation in China, including regulations, livestreaming, market share, and cultural adaptation. They share insights on finding good partners, publishing deals, user acquisition, and mediation platforms. They also touch on fake ads, monetization loopholes, and popular ad networks in China. A fun and informative discussion for industry professionals!

This podcast features Jakub Remia, Felix Braberg, and Matej Lančarič discussing their experiences in user acquisition, game design, and ad monetization. They explore topics such as the success of the game My Perfect Hotel, Google's recent announcement on real-time bidding, developing a hybrid casual model for hyper casual games, and the limitations of game development templates. They also touch on the monetization strategy in the game, including in-app purchases and ads.