two & a half gamers

This podcast discusses the importance of hybrid-casual games as a stepping stone in game development, the role of milestones and KPIs, the decreasing relevance of D1, and the value of learning from spending money. It also provides 3 tips on how to find Jesus, and highlights the different areas of expertise of the panelists.

Guest: Jakub Remia - User Acquisition, Game Design, and Ad monetization professional. Topics: Finding creative inspiration, incorporating mini games in ads, iterating on creative winners, challenges in ad monetization, optimizing ad revenue, event-driven ad placements, reviewing games on the radar. Takeaways: Some games on the radar are experiencing steady growth and stable revenue, while others are declining.

Ignacio Monereo, a partner at Boost Capital, shares his career journey from working at Google and Facebook to becoming a venture capitalist. He discusses the requirements and skills needed for a VC role, the due diligence process, deal flow strategies, and the challenges of closing deals and deploying capital. Nacho also emphasizes his preference for investing in mobile games and how gaming principles can be applied to other industries. The conversation covers pitching a game to a VC, considering bootstrapping, and factors VCs consider when funding a game.

In this emergency episode, Matej, Felix, and Jakub discuss the recent Apple versus Epic legal battle and the implications for app developers. They explore Apple's new guidelines allowing in-app purchases to include links to external websites but with a 27% commission fee. The hosts delve into the challenges and potential workarounds for developers, including the scare screen and user experience issues. They also discuss the impact of the DMA regulation and the possibility of alternative app stores. The episode concludes with a call for creativity and innovative solutions in navigating Apple's policies.

Guest Arthur Michel shares insights on Pocket Champs, discussing game design, core gameplay mechanics, progression systems, matchmaking, and key features. They also delve into improvements and challenges in progression systems, interstitial ads, rewarded placements, ad revenue, and experimenting with ad integration. The chapter explores visual styles, hyper casual mechanics in game ads, gate design, and building and growing a game.

Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Game industry expert Jakub Remia joins the panel to discuss the evolution of core gameplay in Tower War, monetization strategies and hidden features, different approaches to ad placements, experimentation with visual styles, and the analysis of game revenues and downloads in the mobile gaming industry.

Guest Jakub Remia and the panelists discuss various topics in this gaming podcast, including the revolution in ad monetization by Google, the hunt for the biggest hybrid casual game, the best hook in advertising using the game Hero Wars as an example, a discussion on a TikTok meme and 'Kingdom Guard' game, merge games and lack of secrets, and frustration with a particular event and upcoming speaking engagements.

In this podcast, the guest Jakub Remia, a game design consultant, discusses the popular game 'Doodle Magic: Wizard vs Slime' and its revenue and popularity in different countries. They also explore ad monetization, game numbers, geo split, network analysis, Tiktok strategies for launches, and a creative showcase. The podcast covers topics such as merging gem skills in the game, qualitative upgrades, mechanics of 'Pet of Exile', growth of Random Dice, ad placement and mediation, and revenue potential.

This is no BS gaming podcast 2.5 gamers session #90. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠ Youtube: https://youtu.be/MRywNsY7GeE Join our slack channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ Agenda: 00:00 Epic intro 04:23 Auto chess history lesson 08:27 Different podcast - no mice-nuts here 11:23 UA review & data 15:07 Retention numbers 20:38 Call Matej if you need UA 31:23 Game design review 40:04 Class system 45:12 Gachapooooools --------------------------------------- Matej Lancaric User Acquisition & Creatives consultant ⁠https://lancaric.me/⁠ Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com/⁠ Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar/⁠ --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - ⁠https://open.substack.com/pub/lancaric/p/hybrid-casual-ua-playbook-real-data?r=7qqaf&utm_campaign=post&utm_medium=web Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai